Associate Marketing Manager, Web Traffic & Promotions

Company located in Fort Lee, NJ ?manufactures a revolutionary device that is proven to treat high blood pressure. It offers a great work environment and growth opportunities for a fast thinker, self starter, and responsible Associate Marketing Manager.

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Associate Marketing Manager

Web Traffic and Promotions

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Job Description:

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Company seeks a web-savvy marketer to increase sales and revenues from one of the most highly trafficked web sites in the healthcare category.? The ideal candidate will have 3 + years experience in planning, executing, and managing online promotions with the technical knowledge and skills to oversee all aspects of selling direct-to-consumers from a web site.

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The ideal candidate will have direct experience managing search engine programs and may have managed an online store.? This position reports to the Director, Consumer Marketing.

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Recent experience in online healthcare media will be a +.? An undergraduate college degree is required.

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Job Responsibilities:

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????????? Traffic management.? Manage existing search engine marketing resources (e.g. Google and Yahoo) to optimize keyword productivity, increase the volume of qualified traffic to the web site, and improve the harvesting of leads from natural and paid search activities

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????????? Promotions Management. Execute and analyze marketing promotions on the web site. Determine the appropriate message and presentation of offers on our product web site.? Work with internal technical support staff to implement, track and analyze results

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????????? Email marketing. Execute email marketing programs to internal databases and the execution of externally sponsored e-newsletters and solo email marketing programs?

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????????? Database Management. Supervise the selection of target prospects for online promotions based on lead source and web path in order to maximize the conversion of leads to sales.

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