Brand Business Manager Jack Daniels

Brown-Forman Corporation is an independent, publicly-traded producer and marketer of premium spirits, wines, and other adult beverages, including Jack Daniel?s Tennessee Whisky, Finlandia Vodka, Southern Comfort, Fetzer Vineyard California Wines, Korbel California Champagnes, Sonoma-Cutrer Estate Bottled Wines, Tuaca, and Bolla Italian Wines. Brown-Forman also owns Hartmann Luggage, based in Lebanon, Tennessee. For more information about Brown-Forman and our brands, please visit our website at www.brown-forman.com.

 Participate in the development of the strategic national brand plans. Leads the implementation of divisional brand plans throughout the organization consistent with the national brand strategies. Drives the process down from the National brand team. Lead the development, localization, implementation, execution and evaluation of divisional brand and business plans to maximize growth, profitability and brand equity consistent with national brand strategy. This includes collaboration with national and regional chain managers and trade marketing. Will direct and manage merchandising and pricing strategy across the division (includes size mix, bend, inventory) and ensure consistency of planning and evaluating territory marketing funds and other field based investments.Works to encompass strategic brand leadership, resource allocation and brand equity. Acts as a brand champion. Collaborates with multiple internal contacts to develop and execute effective brand building plans for the division. Ability to integrate information from both the brand and the region and make appropriate decisions regarding the most effective use of both people and financial resources. Serve as the primary collection point for generating consumer and competitive intelligence at the divisional level and cascade down the organization and communicate back to the brand. Leader for the division at national Brand strategy & ideation meetings. Will ensure development of and consistency of market brand managers and assure regional activities align with the brand plan. Jointly accountable for the delivery of the Jack Daniel?s Family of Brands business results in the assigned division. Champion to the field for the brands and champion to the brands for the field. Balances needs and opportunities of both Brand and Division. Drives ?Back to Basics? type execution ? leads the development and evaluation of local Brand/Channel plans and merchandising/promotional standards. 
 

Success Factors:

 Brand championship and knowledge of the brands with a strong brand focus. Consistently demonstrates the ability to understand and anticipate the needs of brands including competitive, channel/customer intelligence. Marketing Acumen: Proven ability to understand the basics of marketing and the impact on the brand. The ability to build brand financial value through innovative and traditional marketing methods. Leadership Capabilities: Ability to manage and develop a team. Facilitates the constructive resolution of conflict while encouraging cooperation, teamwork and identification with the appropriate state. The ability to utilize appropriate styles and methods of guiding individuals groups towards task accomplishment. Consumer Focus: Curiosity and understanding for developing and leveraging consumer insights and motivations Functional knowledge of the sales process: Identifying new opportunities and applications that add value for the customer while enhancing the value for B-F. Experience managing large, multi-site clients. Demonstrated ability to drive sales and marketing growth while building brand equity. Planning and organizing: Directs or allocates finite resources towards the achievement of specific plans, projects, goals, or objectives which are identified as having precedence in importance. Takes actions and directs the actions of others towards the accomplishment of primary tasks in multi-step projects in order to meet stated goal dates and deadlines.  Strategic thinking: Initiates, guides and participates in the establishment and articulation of a long-term strategy including a plan for allocation of staff time and resources. Informs brand leadership on consumer insights and changes in demographics for assigned regions / states. Motivated by adding value: The ability to operate with a high level of energy on outcomes. Demonstrated enthusiasm for the organization through commitments and actions. Connect/Collaborate: Demonstrated ability to work on projects with cross-functional teams to meet consensus goals. Competitive Knowledge and Intelligence: absorbs and uses competitive intelligence when developing plans and leveraging opportunities. Business Acumen: Demonstrates good business sense, including the ability to correctly interpret financial information, and make effective and efficient use of financial resources to achieve intended objectives. Manage the brand?s P&L for assigned division / states. Excellent Communications: Proven ability to communicate information and ideas to others in an understandable manner. The ability to comprehend and understand new information. The ability to be straight forward, candid while setting a professional standard for treating others with dignity and respect. Coaching: Proven ability and motivation to develop people. Ability to establish ASMART goals and monitor progress regularly, providing constructive feedback on a consistent basis. The ability to utilize appropriate styles and methods of guiding individuals and groups toward task accomplishment. Influencing others: Presents arguments that address others? most important concerns and issues and looks for win-win solutions. Involves others in a process or decision to ensure their support. Accurately anticipates the implications of events or decisions for various stakeholders in the organization and plans strategy accordingly.

 

 

Must have requirements:Bachelor?s Degree with Marketing major preferred, plus 5-7 years sales and marketing experience or field marketing experience within the beverage or CPG industry.Excellent interpersonal skills, oral and written communication skills.PC proficient in Word, Excel and PowerPoint.Demonstrated ability to create, control, and maintain financial and/or business analyses, including budgets.Must have valid state ID; Physical ability to lift 60 pounds.Excellent strategic and tactical skills; demonstrated ability to implement and adapt national programs to the field.Willingness to travel 50-70%Strong interpersonal skills; demonstrated ability to develop and maintain effective working relationships with all members of extended brand teams.Sound financial skills: Experience in building and managing a budget.