Channel Marketing

This is a Channel Marketing position with an international beverage company.

The position is located in Bentonville, Arkansas.


EXPERIENCE NECESSARY TO BE CONSIDERED FOR THIS POSITION:

 You must have 2 to 5 years experience in Brand and/or Field Marketing. Experience must be within a consumer package goods industry. (Preferably a beverage company.) You must have a working knowledge of the retail channel (i.e., Convenience, On-Premise & Grocery- Mass). A Bachelor Degree is required, an MBA is preferred. There is minimum travel required.

 

RESPONSIBILITIES OF THIS POSITION ARE:

 

1) You will assist in the management of the marketing responsibilities of the grocery channel.

2) Will be looked to as one of the channel marketing experts and to develop & grow our brand portfolio within the mass grocery channel.

3) Responsible for developing grocery channel programming.

4) Drive key channel initiatives by working closely with cross-functional partners (Key Accounts, Brand Marketing & Agencies).

5) Identify shopper insights and use them in developing intelligent selling and programs for large format retailer