Channel Marketing Manager

TITLE:   Channel Marketing Manager ? Consumer Products Division

REPORTS TO:  Vice President of Marketing

 

 I.  Purpose of Position

 

Responsible for managing the marketing initiatives needed to sustain growth with consumer customers.  This includes developing and implementing new product and promotional plans as well as identifying new categories to market to our customer base to drive new growth.

 II.  Key Responsibilities

 

? Contribute to the development of channel strategic plans

? Develop marketing programs and promotions that support the strategic plan

? Create merchandising and packaging to support these programs

? Analysis of POS data and identification of trends to better manage product mix and make recommendations to improve sales growth and margin

? Work closely with Consumer Sales team to build funnel opportunities and develop strong customer relationships

? Become trained in order to lead process improvement initiatives and utilize growth tools in planning and program implementation

? Involvement in customer forecasting and demand planning

? Focus on driving innovation with key customers to create sustainable advantage

 

 

III.  Relationships

 

 

? Consumer sales

? External Customers

? Logistics Manager & Materials Planning

? Manufacturing

? Product Marketing

 

 

 

IV.  Measures of Performance

 

? Achieving Sales goals

? Achieving Margin targets

? Timely implementation of new products and promotions

? Successful completion of training and implementation

? Development of, tracking and achieving Policy Deployment objectives

 

 

 

 

 

 

 V.  Background and Skill

 

 

? College degree ? BA/BS; MBA preferred

? Minimum of 3 years in product management or channel marketing in retail/consumer market; some sales experience preferred

? Experience in strategic planning and implementation

? Strong project management skills ? ability to manage multiple projects simultaneously

? Excellent organizational and communication skills

? Experience in leading cross-functional teams

? Experience working with large consumer Big Box or Mass Merchant retailers such as Lowe?s, Home Depot, Wal-Mart, Target or Sears

? Problem-solving skills ? manage through use of facts

? P & L literate ? comfortable with financial metrics

?  Strong analytical skills ? data driven decision making

 

 

VI. Personal Trait Profile

 

? Ability to build relationships with internal and external customers

? Team builder

? Creative marketer

? Good negotiator

? A data driven problem solver

? Organized

? Solid inter-personal skills ? ability to work with associates at all levels of the organization

? Detail oriented

 

 

VII. Scope and Impact of Position Responsibilities

 

This position is critical to long-term success with our key retail customers.  Driving new programs and innovation into our key accounts will be integral to sustaining long term growth for the group leading to customer retention as well as gaining new customers in the consumer market.