Interactive Marketing Manager

DISCUS DENTAL, INC.

 

Founded just 12 years ago, Los Angeles-based Discus Dental, Inc. is a leader in the marketing and worldwide distribution of premium clinical and aesthetic products to dental professionals and providing leading-edge oral care products directly to consumers. The Company also provides state of the art practice management software, practice building tools and services, and expert industry training for the dental community.

 

Our mission is to increase and dominate market share in our existing product lines and to compete in additional markets with the same intent to dominate.  We continue to grow our business throughout regions in North and South America, Europe, Asia, and the Middle East.  It is an exciting time for us and we welcome qualified, diverse, enthusiastic professionals that can partner with us to take the company yet to another level!

 

Our success is founded on: 

 Strategic development of unique dental products Sophisticated and aggressive marketing campaigns Commitment to customer service Commitment to the integrity of employees and passion about being part of something great

 

 

SUMMARY
The Interactive Marketing Manager will be involved in the planning and execution of company?s online consumer and professional interactive marketing initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES


? Manage and coordinate online merchandising and marketing programs that increase overall revenue and site traffic. Activities include affinity and affiliate program management, SEM, SEO, email, and online advertising campaigns.
? Project-manage development of interactive applications and websites with external web development partners.
? Employ best in class practices to build effective online stores, including reduction of shopping cart abandonment, selection of featured merchandise and effective use of promotional space.
? Manage and ensure optimal web content and customer experience in online stores.
? Develop and manage a system of tracking, reporting and analyzing product transaction performance to understand best-selling and featured products.
? Generate regular and special reports that clearly interpret product data and identify performance trends based on this data to understand customers? online buying habits.
? Define and develop new features to improve the user experience on the websites.
? May be asked to assist in the creation and refinement of marketing and sales collateral communications for various e-commerce and direct marketing efforts.


EDUCATION and/or EXPERIENCE


Bachelor?s degree (B.A.) from four-year college or university and three to five years related experience and/or training; or equivalent combination of education and experience.



TECHNICAL SKILLS


Applicants should have knowledge in basic HTML and/or web editing programs, and have experience with web analytics and tracking tools.


ADDITIONAL INFORMATION


? Strong background in e-commerce, project management, merchandising, and marketing.
? Understanding and experience managing campaigns from initiations through ROI analysis.
? Excellent written and oral communications skills.
? Able to interact with all departments of the company and garner support and buy-in across key departments.