Associate, Market Research

All applicants need to apply online at:  www.txucorp.com

Reference job#:  614260460

 

Description:

The role of the Associate in the Market Research group is to help the Market Research management team execute and analyze primary market research projects for the Consumer and SMB business segments.
 
To achieve this, the Associate, Market Research should aid in the development of questionnaires, manage field suppliers, analyze results, and prepare reports (both written and oral). 

The TXU Energy Market Research Group operates much like a full-service market research firm. Questionnaire design, data analysis/interpretation, and written reports are generated in-house. Market Research vendors are used for data collection purposes only. Candidates should apply with the understanding that the Associate, Market Research position requires strong analytical and data mining capabilities in addition to project management skills.

Execute market research that enhances effectiveness and P&L impact of marketing mix elements (products, pricing, direct response, etc.).
 
Aid in the development of survey questionnaires, focus group discussion guides, and other research materials to address learning objectives.

Analyze data using advanced statistical techniques such as multiple regression, ANOVA, factor analysis, conjoint analysis and discrete choice analysis.

Summarize findings/recommendations into either written reports with executive summaries and/or oral presentations.

Manage market research suppliers/vendors throughout applicable phases of the research process.

Maintain online project status reporting by processing research materials (request forms, bids, questionnaires, reports, etc.) into the market research online library.

Maintain an understanding of utility business including but not limited to market structure/pricing, and competitive environment.

Stay abreast of latest research methodologies and leverage these techniques to address key business issues.

 

Qualifications:

ESSENTIAL SKILLS AND ABILITIES

Experience using statistical analysis to analyze data using multivariate statistical techniques.

Solid understanding of the use and interpretation of graduate level multivariate statistical techniques and sampling methods.

Knowledge and skill in extracting and analyzing information from software packages such as SPSS and SAS.

General understanding of key marketing and financial concepts.

Understanding of the role of market research, as well as its capabilities and limitations.

Willingness to learn new software applications.

Extremely strong written and oral communication skills.

Strong attention to detail.

Ability to work as a team member while openly communicating with peers and supervisors.
 

EDUCATION/EXPERIENCE
The minimum education requirements are:

Graduate degree (or equivalent experience) in market research, statistics, or behavioral science (psychology, social psychology, sociology)

The minimum experience requirements are:

Knowledge and skill in extracting and analyzing information using SPSS.

0-3 years experience in a market research role ? preferably on the supplier-side.

0-3 years experience in developing and analyzing quantitative survey methodologies.

Note: No experience required if strong, quantitatively focused Master?s degree or PhD

SCOPE LEVEL
Supervisory Responsibility: Able to carry out day-to-day tasks with minimal supervision.


PHYSICAL/MENTAL DEMANDS AND WORKING CONDITIONS
Requires the ability to perform the essential duties and responsibilities in the following environment:

Occasional long, irregular hours.

Use of a PC, computer terminal and/or telephone over 6 hours a day.

Open workspace office environment.