Director of Online Marketing

Director of Online Marketing

 

The Director of Online Acquisition will be responsible for supervising the marketing team and developing online and offline marketing strategies to drive traffic to Global Travel?s portfolio of websites and microsites.

This position is responsible for developing and optimizing lead generation, customer acquisition, and retention strategies while managing ROI. The ideal candidate will have experience building out the company's capabilities in developing online and offline customer acquisition and lead generation programs.

The Director will lead the development and rollout of segmentation and personalization strategies for lead generation, email and drive the organization toward more efficient and effective communication tactics.

Responsibilities:

 Develop and manage strategic marketing partnershipsDeveloping test plans using ?test-measure-refine? methodology to continually improve program outputManage a talented team and oversee online partnerships including: agencies, portals, affiliates, search and promotions to drive qualified leadsDevelop and conduct marketing analysis to develop new strategies Oversee Wed Development team to develop and implement SEO strategies and tactics to enhance website presence in natural search resultsWork with Content and Programming members of marketing team to coordinate new content releases and develop marketing campaigns to promote new contentDesign and implement programs to acquire high-value customersAccountable for driving acquisition of profitable customers through relevant, targeted online channels while achieving cost-per-acquisition objectives.Manage all third-party campaign management tools (Atlas, DoubleClick, as examples) including selection of third-party vendors (i.e. ad servers, etc.), contract negotiation and execution, ongoing management of vendor relationship, and monthly invoicing and paymentWork with the company?s technology group on internal tracking and database issues to ensure high levels of data integrity

 

Experience, Skills and Qualifications: 

 Bachelor?s degree in Marketing or related field 5+ years experience in marketing roles with continuous track record of increased responsibility3+ years in marketing leadership roleStrong understanding of media planning and budget allocationStrong understanding of all facets of search marketing (paid placement, paid inclusion, affiliates and organic search engine optimization)Strong analytical and project management skills are requiredPassion and commitment to developing leading edge technology, working hard and having fun in a dynamic, ever-changing environment

 

About Global Travel

Global Travel International is a successful, growing, and progressive company based in Orlando. In 12 years we have grown to over 36,000 Independent Travel Agents generating over 100 million dollars in travel sales.  Our mission is to attract motivated individuals interested in working from home and developing them into professional travel agents. 

 

If you think this might be the challenge for which you have been searching, please email your resume to marketingcareers@globaltravel.com

Also, include your salary requirements and a brief cover letter noting your ability to succeed in the position.

 

*Relocation assistance provided. Employment contingent upon successful completion of background investigation. No recruiters or agencies without a previously signed contract.