Marketing Communications Strategy Project Manager (WHQAD - Grade H / 427980)

United Airlines (NASDAQ: UAUA) operates more than 3,400 flights a day on United, United Express and Ted to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States. United is also a founding member of Star Alliance, which provides connections for our customers to 790 destinations in 138 countries worldwide. United's 57,000 employees reside in every U.S. state and in many countries around the world.
"For immediate and confidential consideration, please apply to this online posting"
*Please note that you will not be considered an applicant at United if you do not submit your resume online by clicking on the "Apply" button on this job opportunity.*
United is an Equal Opportunity Employer committed to workforce diversity.
M/F/D/V encouraged to apply.

Marketing Communications Strategy Project Manager WHQAD – Grade H Job Description:The Marketing Communications Strategy Project Manager is responsible for collecting relevant data and collaborating with the Manager-Marketing Communications Strategy to recommend strategic direction on what, when, and where to communicate to customers globally.  The Marketing Communications Strategy Project Manager will bring together data and insight from various departments, markets, and agency resources to formulate recommendations on the foundation for communication plans, budget/resource allocation, channel strategy, and measurement. Summary of Job Duties and Responsibilities-Collects and manages data to support recommendations for budget allocations as related to marketing communications strategy.-Utilizes input from Regional District Sales Managers, Country Managers, and Regional Vice Presidents on local market objectives and competitors.-Maintains on-going hub analysis.-Works with agencies to maintain marketing communications competitive landscape.-Supports manager in managing agency resources and with coordination for brand research with Market Research, agencies, and Marketing Communications team.-Supports manager for key projects including Customer Experience communication initiatives by identifying target audiences, key messaging, and timing.-Provides support to develop and execute an e-mail strategy for the Division.-Provides support defining and prioritizing marketing communications initiatives requiring holistic solutions.-Documents and maintains a hybrid calendar encompassing new product initiatives, routes, partnership opportunities, Mileage Plus program enhancements, eCommerce initiatives, sales initiatives, and Corporate Communication initiatives.-Works with departments and agency resources to measure effectiveness for brand and tactical initiatives.-Works closely with Customer Analytics to determine appropriate research information and measurement criteria.-Determines model(s) for evaluation of effective communications. Organizational Relationships-Interfaces with Customer Analytics, Revenue Management, Sales, eCommerce, Mileage Plus, Scheduling, Corporate Communications, Customer Experience, and Planning Resources at WHQAD agencies-Collects revenue data, point of origin data, purchase channel data, new product or service information, market conditions, competitive landscape, media cost trends, brand equity metrics, Marketrac (TM) conditions, etc.   -Draws conclusions to build strategic communication recommendations and to establish and maintain measurement criteria against the effectiveness of such communication initiatives. Reports to:  Manager-Marketing Communications Strategy Supervisory ResponsibilitiesNone

Required Skills/Background
-The qualified candidate will have 3-5 years advertising or Brand Marketing experience.
-Airline industry experience is preferred.

Education
-B.A./B.S.-Marketing is required; graduate degree is preferred
 
 
 
For immediate and confidential consideration as an applicant, please
submit your resume online at www.united.com/careers to the specific
position or positions in which you are interested.
 
*Please note that you will not be considered an applicant at United if
you do not submit your resume online at www.united.com/careers for the specific position in which you are interested.*
 
United is an Equal Opportunity Employer committed to workforce 
diversity.  M/F/D/V encouraged to apply.