Senior Vice President. Marketing

 To assess, develop, activate and oversee the direction, operation and management of a major division of an organization.  This position will be actively engaged in strategic planning and development of major initiatives and will serve as a leader in their promotion and implementation.This position will be responsible for creating innovative marketing strategies.

 

Duties and Responsibilities:

 

1.  Provide strategic direction to the division.

2.  Develop innovative approaches with internal and external constituents to promote the division. 

3. Working with external constituency groups to explore and endorse opportunities to utilize new media and technologies to enhance the exposure of the division.



4.  Employ approaches that leverage the strengths of the existing division as well as explore new opportunities to increase revenues and reduce expenses. 

5.Lead the formation of policies, procedures and guidelines. 

6.  Oversee and direct the staff in the role of administration, including event management, financial management and staffing.

7.  Cultivate and maintain strong relationships through effective communication with internal and external constituents.

8. Team with other staffs to enhance operations and the overall experience of all constituents. 

9. Develop means to identify and leverage best practices.





 

Preferred Qualifications and Minimum Requirements:

 

1.  Bachelor?s degree (required), advanced degree (preferred).

2.  Minimum of 15 years of demonstrated, progressive managerial experience and leadership ability at a senior level (required). 

3.  Experience working with and directing complex  programs (required). 

4.  Experience in marketing and promotions, public relations and television (preferred). 

5.  Ability to work effectively with top management, both internally and externally (required). 

6.Ability to communicate accurately and effectively, both orally and in writing (required). 

7.  Strong organizational skills (required). 



 

Please send resumes and letters of interest as a word document to kmangum@bpasearch.com .