Senior CRM Analyst

Based in Dallas, Alliance Data Systems (NYSE: ADS) is a leading provider of transaction services, credit services and marketing services. The company assists retail, petroleum, utility and financial services clients in managing the critical interactions between them and their customers. Alliance Data manages approximately 95 million consumer relationships for some of North America's most recognizable companies and operates and markets the largest coalition loyalty program in Canada. Alliance Data Systems employs approximately 7,500 associates at more than 20 locations in the United States and Canada. For more information about the company, visit its web site, www.alliancedatasystems.com

General Statement of Duties:
Support Relationship Services Teams in providing database marketing services and strategic CRM solutions to exceed the clients' needs and expand their competitive advantage. Provide analytics for direct mail and database marketing programs such as customer loyalty, retention, attrition, reactivation, promotion offer structure / type, cadence, saturation and creatives, Analyze data trends and CRM patterns over time to make strategic recommendations to the client regarding the direction of their business and or specific products.

Supervision received: Reports to Lead CRM Analyst
Supervision exercised: No supervisory responsibilities

Examples of Duties:
Provide insight into transactional, behavioral and demographic profile of consumer segment for strategic planning process.
Deliver analytical evaluation of marketing initiatives through data mining to external clients contributing to the development of successful Customer Relationship Marketing Programs.
Provide intelligence for marketing efforts across multiple media and channels and perform Market Basket, merchandise demand planning, segmentation and store clustering analysis
Evaluate the performance of direct marketing campaigns using statistical and financial models and provide recommendations on enhancements to campaign strategies.
Serve as a data consultant for the marketing database and aid internal and external client teams in designing statistically valid test structure for new marketing initiatives.
Manage database marketing analytic projects across multiple account teams to ensure timely and accurate delivery.
Utilize various software packages to extract and compile and present strategic recommendations to clients in professional oral and written formats.

Knowledge Skills and Abilities
Knowledge of customer segmentation techniques such as RFM, customer profiling and response / spend models,
An understanding of retail financial analysis (i.e. Profit calculations, ROI), An understanding of statistical methods such as lifetime value studies, regression, CHAID, cluster, time-series and other advanced statistical concepts, Basic knowledge of database software tools (i.e. MicroStrategy, SQL, MS Access and SAS), Proficient with MS Office products including Excel, Word and Powerpoint, Excellent verbal and written communication skills, Ability to work independently, Ability to organize tasks and react to shifting priorities without compromising assigned tasks, Ability to interact diplomatically with a variety of individuals

Knowledge Skills and Abilities:
Knowledge of customer segmentation techniques such as RFM, customer profiling and response / spend models,
An understanding of retail financial analysis (i.e. Profit calculations, ROI), An understanding of statistical methods such as lifetime value studies, regression, CHAID, cluster, time-series and other advanced statistical concepts, Basic knowledge of database software tools (i.e. MicroStrategy, SQL, MS Access and SAS), Proficient with MS Office products including Excel, Word and Powerpoint, Excellent verbal and written communication skills, Ability to work independently, Ability to organize tasks and react to shifting priorities without compromising assigned tasks, Ability to interact diplomatically with a variety of individuals

Minimum Qualifications:
Education:
Bachelor's degree in business or quantitative field and/or equivalent knowledge and experience

Experience:
2 years marketing experience; at least 1 year related database marketing experience; retail management or direct mail experience
1-2 years experience with database software tools (i.e. MicroStrategy, SQL, MS Access and SAS)
1+ years experience with MS Office products including Excel, Word and Powerpoint
1 year experience with as RFM, customer profiling and response / spend models

Desirable:
1 year related database marketing experience; retail management or direct mail experience
Previous experience in project management of direct marketing programs: planning, segmentation and analysis
Demonstrated experience in evaluating direct mail campaign sales and profitability results
Retail experience
Experience with Crystal Ball, Arena, or other simulation applications
Master degree preferred

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