Director,Marketing Analytics

Job Description: POSITION SUMMARY: Direct the analysis and measurement of our marketing initiatives and develop strategic marketing plans using these measurements to continually improve brand awareness, broker loyalty and increase our market share. Perform all duties in accordance with Argent policies and procedures and all state and federal regulations

ESSENTIAL DUTIES AND RESPONSIBILITIES:


Direct the development and maintenance of the customer analytics programs. Review analysis results to advance existing marketing efforts and/or develop new initiatives.

Direct the development and maintenance of customer information repositories and models used in the analysis and measurement process.

Develop and implement targeted marketing methodologies and campaigns based on marketing analytics.

Report to executive management on the results of current marketing programs and make recommendations to improve their effectiveness.

Develop and maintain competitor analysis models with regards to product and price and develop presentations and recommendations to executives summarizing competitor market conditions.

Direct the management and administration of the CRM marketing system: oversee the development of CRM campaign set-ups,configurations,data extraction and the import of vendor campaign information.

Provide support to other marketing groups in the development and deployment of key marketing initiatives.

Manage and coach direct reports to achieve division objectives, including development of department goals while establishing appropriate timelines and delegating tasks as necessary to complete projects and maintaining effective communication with direct reports.

Perform other duties as assigned or required

ESSENTIAL KNOWLEDGE, SKILLS & LICENSES:


Excellent verbal, written, and interpersonal communications skills.

Ability to manage multiple tasks at once.

Project and people management skills

Capability of performing data analytics

Working knowledge of research techniques

Excellent understanding of Argents wholesale mortgage product lines

Possess creativity, enthusiasm, ambition, and sound business judgment

EDUCATION AND/OR EXPERIENCE:


Bachelors degree in marketing, business finance, or math or equivalent combination of education and experience

Minimum 8 years marketing analysis experience in the mortgage industry or a comparable business-to-business industry and at least 5 years in a supervisory or management capacity

MACHINES, OFFICE EQUIPMENT & SOFTWARE:


Personal computer, facsimile, photocopier, MS Word, MS Excel, Access, Epiphany CRM, Business Objects

Job Experience:
See Above