Institutional Marketing Manager

The Institutional Marketing Managers build and lead marketing teams that will:  Provide robust analytical support to identify/prioritize customer opportunities, develop successful selling strategies and build distinct value propositions.  Execute institutional market research through application of best practices, vendor management and integration across the sectors.  Develop systems and processes to support marketing and selling efforts.

 

Requires a minimum of 8 - 10 years of progressive leadership roles in marketing, marketing strategy and/or business strategy development at least half of the this time in financial services businesses.  Bachelor?s degree (or equivalent work experience) required.  Market research techniques, methodologies, and market modeling practices and ability to integrate market research results with business planning activities and communications development.  Marketing analytics, establishment and refinement of ongoing measurement and analysis programs.  Project management skills, to ensure successful implementations requiring integration of efforts from multiple constituencies within Mellon.  Excellent written and public speaking skills.  Development/maintenance of databases as well as the integration of research and database findings into the market planning process.  Knowledge of contact management, account planning, and other automated sales force effectiveness tools.  Financial analysis to include pricing strategies, transfer pricing and discount allocation methodologies.  Development/engineering of efficient and effective business processes.  Product development experience a definite plus. 

 

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