E-Marketing Specialist

PDS

Exciting Opportunity to Join a Growing Organization. Newly created position to drive the E-Marketing program. Position reports to the Director of Marketing, with additional responsibility to the Director of IT.

SUMMARY:
The primary role of the E-Marketing Specialist is to complement the Marketing Director and liaison with the IT Department in fulfilling various electronic marketing and promotion initiatives for PDS affiliated offices, PDS, and The Smile Generation.

Responsible for: Handling electronic marketing demands including, but not limited to: email campaigns, website optimization, search engine optimization, and online advertising to create new patient growth and increase existing patient retention through engagement in e-marketing for PDS affiliated offices, PDS, and The Smile Generation.


ESSENTIAL FUNCTIONS:
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required.

1. Help develop and implement a standardized internet strategy for all 100+ PDS affiliated offices, PDS, and The Smile Generation to drive new patients to our industry leading office websites, keep existing patients engaged in their respective PDS affiliated offices, and generate online excellence in all areas
2. Maximize the potential of standardized mass email marketing (on behalf of each office and The Smile Generation) to attract new patients and to engage existing patients in their respective PDS affiliated offices
3. Facilitate the tools, systems, and schedules for utilizing email marketing to increase new patient flow
4. Create a specifically targeted e-retention system and work with the IT Department on an integrated protocol to capitalize on revenue, simple engagement, and other opportunities from existing patients to foster long term relationships (i.e. incomplete treatment, appointment confirmations, recalls, e-QFEs/online QFEs, promotions, EANs, education, referral programs, etc.)
5. Optimize websites in the areas of site content (dynamic and thorough), user friendliness, and prominence on search engines to extend our industry leading office websites, PDS, and The Smile Generation
6. Construct, execute, and sustain a search engine optimization strategy for all PDS affiliated offices, PDS, and The Smile Generation
7. Coordinate web based marketing and advertising strategy, creation, and placement
8. Innovate and drive all e-marketing initiatives through working with the Marketing TEAM, IT Department, and Operations Executives
9. Follow through with all programs by developing tracking, reporting, and analytical systems with the IT Department to encourage the acceptance and growth of e-marketing initiatives at all PDS affiliated offices
10. Help develop CPS (chartless system) integration with e-marketing services for affiliated doctors and office staff
11. Work with office managers to implement standardized, but customized, e-marketing mediums to capitalize on opportunities and the individual needs of each PDS affiliated office
12. Assist in 'ramping up' de novo office new patient visits to aide patient flow and production in de novo offices, as well as maximize the potential of de novo 'Grand Openings'
13. Contribute to the functionality of the entire Marketing TEAM and help in the development of all facets of the overall marketing vision, including media placement, community involvement, internet presence, The Smile Generation, etc. to attract new patients and retain current patients at all PDS affiliated practices
14. Develop and build positive relationships with the office managers and vendor partners to establish a strong rapport in order to create a solid foundation for working together and responding to individual office needs
15. Display and maintain consistency with the PDS Belief Statements, Mission, and Brand in furthering the overall goals and vision of Marketing's role in the vibrant growth of PDS

Basic Qualifications: Undergraduate Degree in Marketing and 5+ yrs of E-marketing experience.

RESPOND HERE! Respond immediately by accessing the following
dedicated online response form which will allow you to cut and paste your
resume. This form will go directly and immediately to the
hiring authority for this position. Access the online response form at:
http://64.89.40.26/servlet/resp/rf?jobid=1826942&boardid=749