Senior Marketing Manager

This is a fantastic opportunity at the nation's largest developer of mail order-pharmacy solutions to major employers and managed care insurance companies.

Job Overview:


The position will report to the Director of Generic and Formulary Marketing and will be primarily focused on developing new generic opportunities and strategies to drive increased benefits to clients, and their members/employees. Additionally, the individual will be charged with developing new Off-Patent strategies, new generic products and program offerings, manage the development of a company wide project, and coordination with other core product areas to maximize integration opportunities.

This position requires the following core skills to be successful:


* Project Management in a rapid ever changing environment
*  Direct to Consumer Marketing with background in healthcare and pharma
*  Marketing Planning, Testing, Implementing, and Tracking
 

Marketing Strategy


* Knowledge of Print production and Call Center Management
*  Strong communications (oral and written)


Analytical


* Excellent time management skills
* Strong creative agency interface
* Ability to influence others


Primary Job Responsibilities:


* Leadership for the Strategic and operational development and implementation of new programs to drive increased generic opportunities
* Manage cross functional team (e.g., clinical products, finance, pharma contracting, mail channel) to ensure alignment of objectives and strategies and implement on those strategies
*  Manage and coordinate marketing programs from inception through implementation, including the following steps: define, execute, monitor, measure, and enhance program performance.

* Drive program strategy and enhancements to increase? success and overall program ROI.
* Develop and manage program budgets and P & L value model
* Define, develop and maintain reporting to measure program performance and report program metrics to Group and cross-functional partners, in addition to Senior Management
* Partner with internal account teams to communicate program attributes within Account team/product sales materials.
* Lead cross-functional team of systems development and operations resources to support program execution and enhancements
* Develop and lead implementation, including developing business requirements, operational specifications, SOPs, Account Management/Customer Service program announcements
* Work with Customer Service and Product team lead to create training materials and secure resources
* Manage Agency - internal and Partner with other organizations to obtain program approval (e.g., Legal, Compliance, etc.)

 

Requirements

 

* BS/BA in Business, Marketing or related discipline. Graduate degree desired.

* 10+ years experience in healthcare, healthcare related and/or creative agency working with healthcare accounts

* Experience launching multi-channel direction marketing programs for mid- to large-size companies required
* Segmentation Marketing experience a plus.
* Demonstrated leadership and project management experience
* Self-starter with a desire to learn and key motivation/team building skills
* Strong written and verbal communication skills
* Experience in direct to consumer marketing and/or product management
* Attention to detail are required for the fast-paced and evolving environment in which the programs come to life.