Sr. Director, eCommerce Marketing

Marriott International, Inc, named by Fortune Magazine as one of the ?100 Best companies to Work for in America?, has an immediate opportunity for a Senior Director, eCommerce Marketing, at its Corporate Headquarters in Bethesda, MD.

 

Position Summary

 

? Direct Marriott?s Corporate global internet marketing programs, drive online customer acquisition and channel shift, and contribute materially to the growth of Marriott.com and its related international websites

? Define and direct the company?s global search engine strategy, including leveraging all appropriate and emerging opportunities for Marriott on search engines, and delivering substantial search-driven bookings to Marriott.com in 2006

? Define and direct the company?s global eAgent/online affiliate strategy

? Identify, evaluate, and push strategic thinking on new online opportunities and channels for raising awareness, trial, and relationship-building among our customers

? Partner and collaborate with VPs of Brand Marketing, Promotions/Strategic Alliances, and Marriott Rewards to define, direct, and execute the online marketing component of Marriott?s marketing, promotion, and loyalty strategies

? Partner and collaborate with eCommerce Product Development, eCommerce B2B, etc. on the marketing aspects of key Marriott.com initiatives

? Partner and collaborate with International Marketing to define, direct, and execute Marriott?s international internet marketing strategy.

? Partner and collaborate with Marriott?s Field Marketing and eCommerce Organization (e.g., VPMEs, International VPs of Brand Management, etc.), owners, franchisees and other stakeholders to drive adoption of on-strategy emarketing initiatives and technologies that drive revenue and customer acquisition

? Direct or provide subject matter leadership on the marketing aspects of corporate or eCommerce programs with customer impact (e.g., e-confirmation/pre-arrival email, marketing email, etc.)

? Drive analytical rigor, quantification, and measurable accountability for the performance/results of marketing programs. 

? Develop and lead a team of e-marketing professionals to execute online revenue-creating and brand-building programs

? Provide vision and leadership for global internet marketing for the company, and act as a change agent for advancing the role of emarketing across the enterprise

? Lead industry coalitions on brand protection and consumer protection; represent Marriott eCommerce on industry organizations such as IH&RA, HSMAI and TIA

? Collaborate closely with eCommerce User Experience, Corp. Marketing, Brand, and others to define and implement experiential marketing on the web

? Contribute to enterprise-level strategic initiatives that allow Marriott to exploit new and emerging business opportunities/channels online

? Define and direct Marriott?s ePartner strategy as it relates to expanding the depth and breadth of Marriott?s customer value proposition on the web, and develop relationships with major and emerging online players

? Act as catalyst for new marketing opportunities across multiple distribution channels

? Monitor, evaluate, and formulate responses to key competitive developments in online marketing and distribution channels

? Provide thought leadership, implement plans to impart eCommerce knowledge and expertise to senior management and throughout the company



Candidate Profile

 

? Demonstrated track record of delivering substantial, measurable revenues through marketing and/or ecommerce efforts

? Diverse marketing expertise, across marketing media and channels (online, offline, direct marketing, advertising, promotions, email, eAgents, etc.)

? 10+ years product, business development, and/or marketing experience

? BS required, MBA desired

? Strong and demonstrable experience in leading high-performance teams

? Excellent understanding of the internet as a distribution and marketing channel

? Excellent communication skills; demonstrated poise, tact, diplomacy and presentation skills

? Organized, detail-oriented and deadline-sensitive

? Candidate must demonstrate creative thinking skills, innovation, and opportunistic thinking

? Experience with international markets is a plus

? Travel industry experience is valuable but not required

 

Marriott offers competitive salaries and excellent  benefits.  For immediate consideration, please go to Marriott?s resume posting site at http://jobs.marriott.com and post your resume on our site.  Please include the following ad code on your resume and in the field requested on our site to be considered for this job. IMON/LOD/7022BR

 

 

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