Consultant, Consumer Engagement

Job Description: Humana Inc., headquartered in Louisville, Ky., is one of the nation's largest publicly traded health benefits companies, with approximately 9 million medical members. Humana offers a diversified portfolio of health insurance products and related services - through traditional and consumer-choice plans - to employer groups, government-sponsored plans, and individuals.

Over its 45-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.


Consumer Engagement Consultant

The Clinical Guidance Organization (CGO) provides Humana members a comprehensive suite of clinical programs and services, from member-accessed information on the MyHumana personal Website to in-depth coordination of transplant services. Meeting members where they are in the health spectrum, we partner with members to stay well when they're healthy and to navigate the health care system when they're ill. With clinical programs such as commercial case management, disease management, HumanaBeginnings, Personal Nurse, transplant management, and quality management, the CGO's objectives are to instill trust and confidence in our members, customers and providers; facilitate better outcomes by participation in our programs; and increase the effective use of our resources for both cost savings and improved member experience.

The CGO is seeking a Consultant for the following responsibilities:


Act as a key leader for consumer engagement and project support to clinical teams and process improvement initiatives to drive growth, reduce medical expenses or improve consumer satisfaction


Develop measurement, analysis and evaluation systems for consumer engagement projects and campaigns.


Facilitating the design and implementation of new marketing, behavior modification and consumer engagement programs.


Facilitating consumer messaging campaigns in collaboration with the Clinical Condition Center Teams (C3) in the identification of barriers to performance, root cause analysis, process mapping, issue prioritization, brainstorming solutions and implementation.


Develop within the CGO and Innovation Center integrated strategies for consumer engagement and behavior modification that includes incentives and benefit plan design.


Provide consultation to C3 team and CGO staff regarding consumer engagement


Presenting recommendations to peers, leadership team and stakeholders and influence decision making


Obtaining knowledge by asking questions, exploring different options, being creative and thorough, and open to new ideas


Facilitating collaboration among stakeholders

The requirements for the Consultant role include:

BS in Business Management, Marketing, Communications, Health Behavior Modification or related degree


5 - 10 years experience in healthcare marketing or consumer marketing/communications


Proven ability to gather, manipulate and analyze data from multiple sources to find workable solutions marketing and consumer engagement issues


Process orientation with ability to perform root cause analysis


Consultation skills which include ability to assess and understand client processes, elicit client understanding, and insight to advise and make recommendations


Proven project management skills and experience


Previous success maneuvering in a large organization to implement program changes


Proven leadership skills and business acumen


Strong organizational skills


Excellent communication skills (both oral and written)


Proven ability to create clear, concise documentation


Strong ability to understand internal Humana systems, and see the big picture

Searchable Keywords: Consultant, Consumer Engagement / gj-mo

Minimum Education Required: Bachelor

Expected Travel Time: None