Brand Manager

Brand Manager:


 









Our client is a company pioneered by one of the most distinguished business leaders in the U.S. today recognized globally for his entrepreneurial successes during his 30 + year business career. He is the former CEO of a leading financial services company with revenues in excess of $1 billion. The company is a global, diversified technology and new media company with operations in e-commerce,software and infrastructure development.

Position will be responsible for running one of the Company?s customer segments.

? Responsible for the strategy and execution of marketing and product development plans against a key customer segment to grow and develop the registered and active user base.

? Develops strategic assessments for products and services, and manages a customer segment against operating plans and budgets to achieve the company?s financial and business objectives.

? Identifies changes in the marketing environment or competitive strategies and evaluates, adjusts, or redrafts the marketing plans accordingly

? Translate business strategy into marketing programs by incorporating strategies into short and long-term objectives



Key Functions:

? Act as a customer category lead and successfully partner with Product Development, Finance, Editorial, Sales and external marketing agencies to deliver business goals on-time and on-budget.

? Partner with Product Development to bring leading products and services to the marketplace by identifying consumer insights, developing concepts, assessing market potential and working with the various functional groups to quickly bring viable new products to market.

? Manage the day-to-day business operations, including:

o Brand management (new product development, maintain and monitor existing products and features)

o Drive revenue through flawless execution of marketing programs (consumer promotions, customer cross-sell / development / retention, content partnerships, alliances, advertising and marketing operations)

o Market Research & Competitive insight and monitoring to establish benchmarks for ?best in class? features and functions

o Budget management and campaign performance tracking


 


Brand Manager:

Education / Experience:

Ability to organize, prioritize and multitask effectively
Thrive in a fast paced on-time deliverable environment.
? Strong technical skills in both the e-commerce and traditional business arena.

? Team player; demonstrated ability to lead and influence the sales, operations, product, technology and finance function to meet business objectives.

? Strong insightful analytical skills and good business judgment.

? Bachelor's Degree required. MBA preferred.

? 6-10 years of product, web and consumer marketing experience.

 

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