E-Commerce (ecommerce) Manager

The E-Commerce Manager oversees the performance, strategy and marketing of L-com?s website and online programs. 

 

The E-Commerce Manager must have extensive experience with B2B product related e-commerce websites, database analysis and online/e-mail marketing.  Responsible for P&L reporting of the company?s web efforts and justifying ROI of new programs and initiatives.  Individual must be current with the latest trends for B2B e-commerce on the internet.  This is a full time and exempt salaried position and is not limited to forty hours per week.  This position reports to the CEO.

 

Core Duties:

 

-  Oversee website performance via analytics programs.  Monitor website KPI?s and develop ways to increase conversion rates, repeat order rates, average order size, time spent on site, etc.

-  Develop online marketing plan with the Direct Marketing Manager and Internet Marketing Strategist and oversee rollout of the plan.  Monitor performance of plan and justify ROI.  Components of this include:

o  Google Advertising

o  Yahoo Advertising

o  E-mail Campaigns

o  Other Online Marketing Programs

o  SEO Programs

o  Partner selling portals (Amazon)

-  Define website improvement initiatives and coordinate rollout with Media and Programming departments as well as outside vendors

-  Oversee all domain name management and spider sites

-  Responsible for monitoring order fulfillment for orders placed online

-  Responsible for getting call center staff up to speed on all website improvements and functionality

-  Ability to take feedback from analytics, customer and employee comments and utilize to design improvements for the site

-  Monitor partner websites for accuracy and responsible for overseeing data feeds to and from

-  Oversee new product introductions onto the website and removal of products off of the website.  Take appropriate actions with online marketing programs when needed

-  Provide feedback to product management groups regarding product positioning strategy on the website

 

Additional Duties and Responsibilities:

 

-  Master L-com?s computer systems

-  Learn L-com?s product offering, markets/competitors and the customer base

-  Manage special projects that Executive Management selects and ensure that these projects are brought to completion on schedule

-  Responsible for staff development including hiring coaching, mentoring, and creating career development plans

-  Conduct performance appraisals that encompasses key inputs and outputs to accurately evaluate effectiveness

-  Master all departmental systems and procedures and ensure ISO compliance

 

Required Skills and Qualifications:

 

BA/BS required plus 5+ years of direct e?commerce management.  Extensive experience with online marketing and analytics programs. Candidate must have advanced computer/database experience and superior analytical/math skills.  Experience with data communications and connectivity products helpful.

 

Candidates should have a desire to work in a fast-moving, entrepreneurial culture. The ability to foster and work successfully in a friendly, collaborative team environment is essential.