E-Marketing Manager for #1 Performance Golf Brand

This is your opportunity to join the#1 Performance Golf Brand, the TaylorMade adidas Golf Company!  If you are poised to take the next step in your career with a company that is committed to innovation and leading-edge technologies, please apply for E-Marketing Manager position.

 

Position Summary:

 

Creates competitive advantage for the company by developing and deploying an effective interactive marketing and commerce strategy. Provides strategic oversight and leadership for the company?s entire Internet presence and leads and develops the eMarketing and eCommerce teams.



 

Essential Functions and Key Responsibilities:

 

Crafts the eMarketing Strategy

?  Sets vision, goals and objectives for the company?s interactive marketing, web sites, and eCommerce businesses and programs.

?  Identifies ways to most effectively use Internet and other interactive media resources to the greatest benefit to meet the company?s marketing goals.

?  Determines the key initiatives and plans for each element of the eMarketing toolkit and assures that the execution of those initiatives meet the overall company goals.

?  Identifies and maintains best practices that create increased productivity and efficiencies in the web design and development process.

?  Directs and coordinates global eMarketing activity, working with the regions to best maximize their eMarketing efforts.

 

Is a Marketing Innovator

?  Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly.

?  Works with IT to the implement a progressive, integrated Internet architecture and infrastructure that supports the eMarketing strategy. 

?  Acts as the primary marketing liaison with IT and evaluates new technologies for the entire marketing group.

?  Looks for creative and innovative solutions to marketing challenges.

?  Develops online marketing campaigns that are well-coordinated with all other marketing initiatives, offline and online.

?  Creates meaningful relationships with customers to help them with the online marketing and selling of the company?s products.

 

Leads the eMarketing Team

?  Manages, coaches, trains and develops the eMarketing and eCommerce teams to achieve department goals.

?  Establishes appropriate timelines, delegates tasks as necessary, monitors progress, and maintains effective communication with the team.

?  Provides each member of the team with clear job responsibilities and roles, and collaborates with each individual to maximize their professional and personal opportunities.

 

Holds Fiscal Responsibility

?  Oversees online marketing & advertising budget.

?  Responsible for sales, expenses, and profit & loss for the eCommerce business.

?  Provides a continual ROI analysis of interactive marketing campaigns and initiatives.

?  Negotiates and partners with third party vendors.

 

Educates the Business

?  Reports results of initiatives to the business.

?  Advises management on the latest trends in interactive media.

?  Educates executive management of the role and value of eMarketing.





Education, Training, Professional Certification and Work Experience:

 

?  Bachelor?s degree in Business, Marketing, Information Technology, or related field required. Master?s degree in Business Administration, Management, or related experience.

?  Six to eight years of experience in electronic marketing disciplines, including strategy.

?  At least five years of team management experience within electronic marketing or information technology.

?  Must have an excellent understanding of consumer and trade marketing and sales concepts.

?  Excellent oral and written communication skills for effective communication to customers, internal staff, and the management team.

?  Solid knowledge of web design principles.

 



Knowledge and Skills Requirements

 

?  Working knowledge of and experience with the web technologies, including eCommerce platforms, database technologies, web publishing, content management, web analytics, and interactive/animation software.

?  Understanding of the capabilities of web design and development software, such as PhotoShop, Fireworks, Dreamweaver, Flash, and Illustrator, along with web technologies like ASP, JSP, HTML, DHTML, XML, and Flash.

?  Competency with Microsoft Office Suite Products.