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 Internet Marketing Manager

Details
Country: USA
Location: IL Niles
Total applied: 35

Relevant Work Experience: 2+ to 5 Years
Career Level: Experienced (Non-Manager)
Education Level: Bachelor's Degree
Job Type: Employee
Job Status: Full Time

Internet Marketing Manager

Since 1848, Hammacher Schlemmer, a well-recognized, upscale consumer catalog of innovative products, has brought the Best, the Only, and the Unexpected to our valued customers. We offer fine apparel, high quality electronics, exceptional furnishings for home and office, durable utility goods, and a unique selection of thoughtful gifts for adults and children. Our website is www.hammacher.com.

We are currently seeking an Internet Marketing Manager to join our Marketing team! This position is based out of our Corporate office in Niles, Illinois. The Internet Marketing Manager, is responsible for driving qualified traffic to Hammacher.com through affiliate and paid search online marketing channels and for developing new traffic drivers that increase qualified visitors to the site over time without negatively impacting general site conversion rates. This person will also coordinate with our Merchandising Manager to optimize online campaigns for on-site conversion and prepare and share program reporting with relevant stakeholders.

What will you do?

Drive the success of hammacher.com?s Affiliate program:Assures the successful delivery of product data feeds to Affiliate partnersDevelopment of online marketing campaigns to support direct mail initiatives and drive traffic to Hammacher.comApproves and polices Affiliates according to Hammacher Schlemmer brand standardsDrives year over year program growthManages Affiliate Vendor relationship

Drive the success of hammacher.com?s Search Engine Marketing and Comparison Shopping Channel programs:Manages advertising spend within annual ROI goalsDrives year over year program growthExecutes program strategy and assures that top 500 items and all new product releases are optimized across paid search channelsOptimizes keyword performance Manages SEM vendor relationship

Report on Affiliate, SEM (Search Engine Marketing) and Email Marketing program success:Prepares and shares SEM keyword performance reporting with appropriate stakeholders to bolster on-site and direct mail merchandising initiativesPrepares and shares weekly SEM, Affiliate and Email program performance and shares with appropriate stakeholders

Develop new drivers of qualified traffic to the site and raising overall visitors over time without negatively impacting conversion rate.

What are we looking for?Bachelor?s degree 3+ years Internet marketing experience. Strong knowledge of the Internet and current technologies.Familiarity with web-site analysis tools.Strong analytical skills, detail orientation, multi-tasking ability, excellent organizational and problem solving skills.

We offer a comprehensive benefits plan including medical, dental, life insurance, paid time off, 401K, credit union, tuition reimbursement, onsite fitness center, onsite cafeteria, product discounts, and an employee assistance program.

Please apply directly on our website at www.hammacher.com

- Apply for Internet Marketing Manager

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