Manager, Ecommerce Marketing Programs

Identify, propose, develop, and execute online marketing strategies, campaigns and programs in and for e-commerce which are coordinated with the marketing activities in other channels and support the business and customer development objectives of Eddie Bauer.



ACCOUNTABILITIES:


Online Marketing Campaigns and Programs:
Support the development of marketing plans for the businesses as an active participant in tri-channel marketing planning.
Prepare and propose online promotional strategies, media programs and partnerships for e-commerce marketing campaigns and programs which support the objectives of the Apparel and Outlet businesses. These include search engine marketing, affiliates, major online shopping portals and display advertising programs which drive traffic and sales (conversion).
Coordinate the timely execution of approved e-commerce marketing campaigns and programs for each business.
Identify outside vendors, negotiate agreements, work cross-functionally with legal, planning and marketing to coordinate vendor relations related to e-commerce marketing programs for each business.
Identify, propose and develop partnerships via joint / cross-promotions with companies / organizations.
Conduct monthly and quarterly "post-game" review of the cost / benefit of all e-commerce marketing programs for each business and integrate key learnings into planning and program optimization.


Programs and E-Commerce Operations:
Coordinate timely and accurate "turn-in" of creative direction for e-commerce marketing programs
Coordinate timely and efficient review and approval of all e-commerce marketing programs to be executed
Support the coordination of timely communication of marketing plans and proposals to business leaderships teams
Support resolution of operational "channel conflicts" which arise related to e-commerce marketing programs
Manage communication between departments and outside vendors for e-commerce marketing programs


OTHER ACCOUNTABILITIES
Budgeting
Human Resource Development

REQUIREMENTS:
Proven experience in managing e-commerce marketing programs: incl. e-mail, on-line display advertising, portal programs, affiliate programs, and search engine marketing
Minimum 3-5 years experience in Online Marketing and/or E-Commerce experience.
Strong experience developing and deliver business and marketing strategies and plans
BA/BS in Marketing or related field
Strong analytical capabilities
Demonstrated ability to organize and manage projects independently and efficiently.
Demonstrated creativity and innovation in developing marketing programs, promotion, and communication
Excellent communication skills
Ability to lead a collaborative, multi-functional team

WHAT DO WE DO?
Eddie Bauer is a specialty retailer that sells high quality casual apparel and accessories for the modern outdoor lifestyle. Our brand is authentic. It is named after our founder, Eddie Bauer. This heritage provides the company with the foundation for the brand: a love for the outdoors, quality you can trust, passionate product design, great customer service, a spirit of innovation, and creative marketing.


WHY EDDIE BAUER?
We believe that people are the foundation of our business. Our culture is unique; our values encourage focusing on customers, quality, curiosity, passion, teamwork, integrity, straight talk / listening and results. Our teams possess a great sense of pride and energy. Eddie Bauer's Associates know they make a difference!


WHAT WE OFFER!
Eddie Bauer offers a collaborative work environment, competitive compensation, product discount and an industry leading relocation program.


Eddie Bauer is committed to equal opportunity employment.


To Apply for this position, please CLICK HERE