Online Media Manager

Critical Mass is currently seeking outstanding individuals eager to join our team of talented web professionals.  As we capitalize on new opportunities, we anticipate having to fill the following position in the immediate future.  If this new opportunity interests you, please visit www.criticalmass.com to apply. 

 

We thank all applicants for their interest in Critical Mass; however only those candidates selected for an interview will be contacted.

 ONLINE MEDIA MANAGER ? Chicago, IL

Known internally as eMarketing Manager, the Online Media Manager role is involved in defining, managing and executing interactive marketing strategy. This would include but not be limited to, ecommerce initiatives, online media and promotional support, and online advertising production, in order to maximize client business/marketing objectives.  This role is largely strategic oversight with some tactical input.

 

Responsibilities:

? Define, manage and execute online marketing and media strategy, including but not limited to, email campaign management, search engine marketing, online media and promotions, and affiliate marketing, in order to maximize client business/marketing objectives

? Day to day contact for the respective client; able to build strong client relationships while executing up-sell and cross-sell to organically grow the business

? Accountable  for each assigned marketing/media project and each phase of the online marketing/media process: strategy, planning/buying, trafficking, optimization, and measurement analysis and ROI. 

? Works directly with the eMarketing and Account Management teams to ensure that each project is on strategy, on time and within budget

-  Leads initial kickoff preparation on all new projects

-  Understands Media/E-mail Planning and Buying

-  Experience in Search Engine Marketing

-  Experience in Affiliate Marketing

-  Able to Execute and present Campaign Management Strategies

-  Able to do Campaign Analysis and Optimization

? Conduct ongoing search for new and favorable customer acquisition opportunities and negotiation of contracts

? Identify and qualify vendors for co-marketing partnerships and managing those partnerships

? Manage third-party vendors and contractors and evaluate new opportunities for the client on an ongoing basis

? Evaluate, build and maintain relationships in the local/national online marketing, media, and vendor community

? Stay up-to-date on and advises clients of the latest trends in interactive marketing/media and develop ?Point of View? (POV) documents on new trends or special opportunities

? Participate in new project development and new business efforts as required by Critical Mass management

 

 

Required Skills:

You should be:

? Strategic. Able to provide inventive, but measurable, solutions for client challenges

? Creative. Able to think ?outside the box?

? A great communicator, written and verbal

? Strong presentation skills

? Familiar with consultative sales approach

? Focused on results

? Highly motivated

? Assertive self-starter

? Detail-oriented

? Deeply familiar and passionate about web marketing concepts, practices and programs

? Experienced with hands-on implementation and results measurement

? Able to work effectively across functional groups or geographic offices to meet aggressive schedules

? Independent. Able to work with minimal supervision while maintaining focus and productivity.

? Flexible. Able to quickly adapt to new situations.

? Available for business travel.  There is potential to be ?on-site? with the client on a regular basis.

 

 

Desired Skills:

? eCommerce/eTail industry experience

? In depth knowledge of online media planning and buying with an emphasis on driving sales

 

 

Critical Mass is a marketing and communications company specializing in sophisticated website design and digital marketing programs. With a strong and proven background in the areas of customer experience management, content management and customer relationship development, we help high profile organizations like NASA, Mercedes-Benz USA, Dell, Hyatt, Albertsons, Morgan Stanley and others forge deep relationships with their customers. Profitable and stable, our work has been recognized with numerous prestigious awards including:

 

? Forrester Research Web Design Agency Shootout-  Critical Mass ranked first out of 17 firms, 2004

? Web Standards Awards, Silver Star - Critical Mass Web site, June, 2004

? eHealthcare Leadership Awards, 3 Platinum awards- Kaiser Permanente Web Site, 2004

? One Show Interactive, Merit for Excellence in New Media Advertising- NASA Web site, 2004

? International Automotive Advertising Awards, 2 Bronze awards- Mercedes Benz USA, 2003

? Ad Rodeo Calgary Anvil Awards, 2 merit and 1 anvil award- Mercedes Benz USA, 2003

? Webby Award Winner- NASA, 2003

? Best Automotive Website, J.D. Power & Associates, 2002

 

 

www.criticalmass.com

 

Head Office:  402-11th Avenue SE, Calgary, Alberta, Canada T2G 0Y4   T 403 262 3006  F 403 262 7185

 

Toronto Office: 11 King Street West, 12th Floor, Toronto, Ontario M5H 4C7

 

U.S. Head Office :   430 N. Michigan Avenue, Suite 1101, Chicago, IL 60611