SEO Specialist

The SEO Specialist will play an integral role in driving Iaffari?s online presence and meeting our overall business objectives. Ideal candidate will be responsible for developing, implementing and optimizing websites for various initiatives within an array of industries. The candidate must have proven expertise in onsite search optimization and a strong understanding of offsite link building techniques within top-tier search engines including but not limited to Google, Yahoo, MSN, Alta-Vista, and Ask.Com.   Experience in website development is a plus.

 

 

ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:

 

 

?  Research, optimizing, implementing, tracking, analyzing and managing Natural Search campaigns including Search and Directory Submissions, Link Building and related activities.

?  Providing detailed analysis of key metrics such as rankings and conversions and program tracking techniques in order to increase overall natural search performance efficiency.

?  Actively optimize and analyze keywords, titles and descriptions, landing pages and positions to increase rankings, increase traffic and drive sales and lead volume from natural search

?  Provide support and guidance in developing, instituting and educating cross company on processes that improve SEO approach and streamline initiatives.

?  Managing daily relationships externally with search engines, partners and vendors and internally with key team members

?  Integrate efforts with Paid Search (Pay-Per-Click Model) as well as other areas of the business as appropriate

 

REQUIRED: KNOWLEDGE / SKILLS / ABILITIES / EXPERIENCE / EDUCATION

 

?  Results driven

 

?  Detail oriented

 

?  Strong Communication skills