Search Engine Marketing Specialist

We currently have a career opportunity for a Search Engine Marketing Specialist reporting into our Langhorne, PA location.  This position is responsible for managing and optimizing key word buy campaigns and for determining appropriate keyword optimization strategies for Fortune 1000 clients. This position will work individually and part of a team to optimize campaigns over all media, work to maximize brand across natural search and keyword buys, research keywords, writes ad content, places ads, and evaluates results.  This position also participates in on-line marketing strategies and develops and manages budgets. 

 

TELECOMMUTING IS POSSIBLE!

 

Job requirements include:

 

? 2+ years directly related experience

? Prior agency experience required

? Proven success maximizing brand across natural search and keyword buys

? Ability to write compelling ad content

? Solid understanding of optimization techniques

? Strong knowledge of Internet Browsers, MS Office, website positioning software and website traffic analysis reports and programs

? Strong reporting skills

? Familiarity with web analytic software required

? Bachelors degree preferred but not required

 

Harte-Hanks, Inc., San Antonio, TX (NYSE:HHS), is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers.  Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Experts at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. 

 

We specialize in building profitable relationships between our clients and their customers across many vertical industries.  We plan, create, manage and measure business communications that optimize how our clients acquire, develop and retain their customers.

 

 

 

Harte-Hanks is committed to workplace diversity. MFDV, EOE.

To learn more about Harte-Hanks, visit our website at www.harte-hanks.com.