Senior E-Business Marketing Analyst

The Senior E-Business Marketing Analyst?s primary responsibility is for the effectiveness and quality of the content, graphics, and functionality of the FLTCIP website (ltcfeds.com). Incumbent supports the overall FLTCIP business and marketing operations by developing and managing the execution of an electronic business (e-business) and e-marketing strategy. This individual is ultimately accountable for: 1.) creating and maintaining the best possible customer experience on the FLTCIP website; as well as, 2.) supporting other marketing acquisition and communications efforts by utilizing cost-effective electronic alternatives media campaigns and advertising venues.

 

Requirements:   

1.  BA/BS in Marketing, Communications of Business

2.  Minimum of 5 years marketing experience, with at least 3 years providing marketing communication materials and guidance for Web-based products or services

3.  Prior insurance experience preferred

4.  Strong knowledge of HTML or a WYSIWYG application such as FrontPage or Dreamweaver, graphics programs such as Adobe Photoshop and Image Ready, Excel, Adobe Acrobat, and Outlook is required. 

5.  Excellent business / marketing writing skills

6.  Experience in graphic design and user interface best practices

7.  Prior project management experience required

8.  Client relationship management experience

 

Knowledge of long-term care insurance product and industry ? certifications a plus.

 

Please email resume and cover letter including SALARY REQUIREMENTS to jobs@ltcpartners.com .

 

Long Term Care Partners is an Equal Opportunity Employer.