Sr. Marketing Manager - Performance Market

Sr. Marketing Manager, Performance Market Position Summary

This highly visible position will play a critical role in taking CyberSource to the next level. Assuming ownership for success in defined enterprise markets you will drive solution vision, marketing strategy and program execution. This demanding, senior-level position spans corporate-level business/solution strategy to hands-on program execution?and requires the ?get it done? resourcefulness of a small business owner. Working with Sales, Product Management, and executive staff you?ll drive solution vision/?packaging?,
go-to-market strategy, define and execute associated marketing programs, create sales tools, and analyze sales processes. Your ability to manage a mix of direct and co-marketing programs?including working with partners like Microsoft, PeopleSoft, SAP, Siebel, Visa, MasterCard, American Express?will be critical to your success. If your experience and skills span enterprise solution definition, as well as marketing strategy through tactical sales tool development, this could be your next great opportunity.

 

Specific responsibilities include:

Strategic planning through tactical execution of enterprise marketing programs, including:

?  Championing definition of solution vision for identified markets (working with product management for execution)

?  Defining go-to-market strategy, value proposition, and solution positioning (current and future industry targets)

?  Managing solution packaging and launch/campaign review process

?  Defining, developing and producing sales tools and web content (general and industry specific)

?  Defining, developing, implementing, managing marketing and co-marketing programs

?  Representing CyberSource within key industry organizations

?  Managing sales readiness effort (and maintaining readiness)

?  Monitoring penetration and driving programs to increase contract value/achieve plan mix

 Skills and Experience

?  Demonstrated ability to assume complete ?business ownership? for assigned solution/market set (business plans, solution specification w/product groups, go-to-market plans/execution, evaluation and tracking of financial results)

?  7-10 years enterprise marketing/product marketing experience, ideally including financial, database, ERP or CRM applications/systems, or business services. Experience with payment, merchant services, or risk management services a plus.

?  Background ideally includes: product marketing, vertical/industry marketing, direct marketing

?  Demonstrated familiarity and/or experience with eCommerce business process and technology. Ability to quickly become conversant in relevant technology concepts, business processes, and financial processes/business implications is a requirement for success. Candidates not possessing such skill/capability will not be successful in this position.

?  Leadership qualities, exemplified by proven ability to drive marketing agenda across functional groups through an enlisting and collaborative working style (demonstrated ability to work effectively with product and sales groups).

?  Strategic thinker with a strong customer business process-oriented, value prop. and sales process-based thought process

?  Excellent presentation and written skills. Position requires internal presentations to executive staff and sales representative, as well as external groups. Writing of most sales collateral and related tools is required.

?  Demonstrated experience concepting and developing decision-oriented sales tools, and identifying and driving development of proof point materials/data. Proficient in the use of Excel to model and build ROI tools as required.

?  Exceptionally strong PowerPoint skills (creation of graphical elements from PowerPoint objects, clip art, photos; and layout). Ability to quickly craft merchant-consumable presentations and collateral using PowerPoint (in response to marketing or sales rep requirements). CyberSource uses PowerPoint as a page layout program for fast-turn projects.

?  Demonstrated expertise/attention to building closed-loop marketing/sales process analysis and reporting programs to tune marketing and sales efforts.

 Personality Fit

?  Operates with a ?mission to change the world? mindset. Thirsts for differentiation. Is a proposal maker?not an ?answer waiter?.

?  Like the professor on Gilligan?s Island, embraces figuring out how to make ?radios out of cocoanuts and seaweed?

?  Thick-skinned and determined. Motivated by making a vision real?not just working just to get a paycheck.

?  Fortitude. Wants to ?build? to success vs. simply inheriting success. Must be a hands-on ?doer.?

?  Fun spirited and of high integrity (able to laugh, laugh at self, honest, owns problems to resolution, responsible).

?  Bias for meaningful/sustainable action, accompanied by courtesy and respect for others.

?  ?End-to-End? thinker?focused on rapid execution of methodical, sustainable, ?systematic? programs.
(vs. one who reacts to address immediate need but does not build ?institutionalized? or ?repeatable? programs/value).

 

Education

?  B.S. in Business or Marketing, MBA or equivalent experience preferred

 

About CyberSource

CyberSource Corporation is a leading provider of electronic payment and risk management solutions. CyberSource solutions enable electronic payment processing for Web, call center/IVR, and POS environments and manage fraud risk associated with card-not-present transactions. CyberSource Professional Services designs, integrates, and optimizes enterprise-wide commerce transaction systems. Over 12,000 businesses use CyberSource solutions, including Nike, Home Depot, Gucci, British Airways, Columbia House and over 40% of the Dow Jones Industrial companies. The company is headquartered in Mountain View, California, and has sales and service offices in Japan, the United Kingdom, and other locations in the United States.Overview of the CyberSource Solutions Marketing Department As CyberSource evolves to deliver a more business-focused proposition to key vertical markets/market clusters, the Solutions Marketing department becomes the integration point for driving solution definition and marketing strategy. The vision for the group is to staff with ?Market Managers? who ultimately take on ownership for driving the solution vision, go-to-market strategy and business results associated with their assigned market (working in coordination with PM, Sales, and other marketing groups). The research and monitoring services required to support this mission are supplied by the Director, Market & Customer Intelligence, who also resides in the Solutions Marketing department.

Synergy with Product Management

Market Managers and the Director MI/CI are market focused. The goal is to understand the needs of a particular vertical and drive the company to deliver the unique capabilities required to maximize share and revenue per customer. Focus is on the overall solution delivered and the associated ?Payment Management Pipeline? proposition for that specific customer set. Product Management is focused on the development and maintenance of the specific pipeline capabilities required across the verticals/markets, providing in-depth expertise and management for their specific area of responsibility.

 

Please send resumes to jobs@cybersource.com or fax them to (650) 964-4378.