Sr. Producer

Objective:
As Sr. Producer for this major online healthcare information company, you will work closely with the Executive Producer, the Business Manager, and the Programming Manager to develop and implement all production aspects of various strategic and tactical programs. You will also work with the Media Operations team to ensure programs are executed in a timely, error-free manner, and, in addition, must assure that post-production analyses are done to improve future performance.

Primary Opportunities and Decisions
As Sr. Producer, you must be very familiar with all aspects of Media Operations. You are responsible for meeting deliverable schedules for external and internal clients and must also communicate production status to shareholders in a timely manner. You will manage and implement technical innovations and will then take site metrics and other data and make workflow decisions on how to continually improve efficiency and accuracy in the production process. Evaluation of the success of each initiative/program ? its ROI and impact on P & L ? will be made with the Business Manager and reported to the Executive Producer and team. This position is responsible for team led initiatives beginning with PRF/PRD?s, and directly supervises the producer.

Accountabilities:
* Responsible for timely, error-free rollout of all Media Operations activities; constantly working to cut costs while providing the highest quality product
* Develops PRF?s and PRD?s (product specifications)
* Responsible for coordinating the resources available to the production team for the creative development and technical implementation of online content and programs
* Monitors and enforces the PRD, both in the Team and outside the team, making adjustments as necessary; marries the requirements of content and financial budgets to achieve production goals.
* Works with Business Operations and Media Operations to forecast resources and workflow.
* Monitors and enforces the PRD, both in the Team and outside the team, making adjustments as necessary; marries the requirements of content and financial budgets to achieve production goals. Works with Business Operations and Media Operations to forecast resources and workflow.
* Is primary problem solver for Production activities
* Works with Business Manager to evaluate primary/secondary market research, channel metrics and other data to assess the implications for design and usability, and makes suggestions to Executive Producer
* Evaluates and makes recommendations about where and how content applications (tools, membership, print pages, etc.) can be re-purposed for delivery across specified content areas (i.e., channels) and makes recommendations to other Sr. Producers
* Interfaces with peers as well as others (Account Managers) to share experiences and get information to improve performance
* Directly supervises the Producer to assure content is managed correctly on the network (published correctly with no errors, in a timely manner, meeting all co-brand requirements)

Skills & Knowledge:
* Must be able to work independently, learn quickly and apply knowledge on a daily basis
* Must be proactive and able to work in a changing environment
* Exhibits a proven ability to lead; this individual must be positive and confident; be a motivator; and demonstrate interpersonal skills that enables them to work with a wide variety of people and skill sets
* Candidate must be resourceful, as well as a creative problem solver
* Has good oral and written communication skills
* Has a basic understanding of and appreciation for Internet and/or Healthcare privacy and security standards and issues
* Is capable of identifying and acquiring necessary resources while coordinating collaborative efforts among multi-disciplinary teams
* Has experience developing and directing online programs and sites
* Solid understanding of Internet issues, strategies and technologies (i.e., HTML, Java script, streaming audio/video, interactive applications, web interface/usability, design, navigation, wireframes, advertising conventions, product requirements, and workflow documents)
* Must be able to apply general business concepts to web-based initiatives such as maximizing revenue while minimizing expenses, budgets, ROI, etc.
* In-depth knowledge of company?s Consumer Portal a plus
*Minimum 10 years' professional experience, with majority in web production and publishing
*Minimum 3 years' management experience
*B.A. or equivalent

Technical Requirements:
* Understands HTML to include: 1)Ability to validate/de-bug webpages and correct basic tag errors in HTML; 2)Ability to manage upgrades to webpages (in HTML); convert content from offline to online and understand the potential impact (technical and production) of this conversion; 3)Ability to understand the importance and impact of a stylesheet
* Basic understanding of Java Script
* Ability to gain expert level understanding of company?s proprietary publishing system, layout and tools to include: 1) PubMed; 2) 1)URL?s ? ability to read and understand their meaning and structure; 2)Ability to read XML; 3)Channel structure, article #?s, templates, etc.
* Familiarity with metrics (Internet & company specific) to include: 1)Ability to read metrics and apply a basic understanding to company?s core business, company?s Partners businesses, and various ROI models of each; 2)Ability to work with all sources of company data to help create Metrics reports
* Basic understanding of the technical aspects of Internet advertising (ad size, page width, column width, etc.)
* Can use different error tracking systems to monitor required fixes to publishing systems
* Proven experience developing and directing online programs and site(s); able to launch new applications such as coupons
* Skilled in Microsoft Office to include Word, Excel, Outlook, PowerPoint & Microsoft Project.