Vice President, Corporate Marketing

GSI Commerce provides an e-commerce solution enabling retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. The company's e-commerce solution includes Web site design and development, e-commerce technology, managed hosting, order fulfillment, customer service, merchandising and order management, online merchandising, customer relationship management, content development and online marketing. The company operates either all or a portion of the e-commerce businesses for approximately 45 partners. GSI Commerce trades on the Nasdaq Stock Exchange under the symbol, GSIC.

We are seeking a senior level manager who is a thoughtful, creative & strategic thinker to direct our company's corporate marketing efforts. S/he will primarily be responsible for leading the development and directing the implementation of integrated corporate marketing strategies and programs designed to help grow our business and better position our brand in the marketplace. The successful candidate will be responsible for leading public relations/media outreach, partner (client) communications, investor relations, sales and marketing branding, advertising and event management initiatives, and other related programs and initiatives.
The successful candidate must be self-directed. S/he must be entrepreneurial, strategic, energetic, creative, and results-oriented. S/he must have a proven track record of successfully crafting product offerings and advancing companies positioning in the marketplace through strategic branding. Please read the detailed responsibilities and required skills outlined below to learn more about this exciting opportunity to join a fast-growing and well-positioned organization. This position will be located in the metro Philadelphia area.

Communications
' Drive market awareness by managing content and flow of all outbound communications. Develop and publish core marketing materials to be used by all internal key stakeholders which outline and sell our company's offerings. Ensure all marketing communications messaging and print collateral is consistent with established branding goals.
' Own all company's press releases. Draft, support, present and distribute all releases. Drive crisp, clear and consistent corporate messaging. Develop and maintain relationships with key trade and general media contacts to increase awareness to our company.
' Provide strategic communications for the investor relations function. Work closely with our CFO & CEO in defining and communicating our offering to the investment community. Coordinate with the CFO on all financial & earnings releases.
' Develop key relationships with industry analysts, trade mags & media.
' Lead and execute our partner communication strategy and coordinate similarly with our business and functional areas.
' Lead our organization's preparedness for potential communications crises. Assist with internal communications surrounding important company news, events, marketing plans & successes.
Branding & Market Positioning
' Quickly gain a solid understanding of our company's offerings, competitive advantages, market positioning and competitive landscape.
' Identify and leverage opportunities to build and maintain visibility and awareness of the company across all audience segments.
' Spearhead positioning and message development, implementation, measurement and refinement.
Strategy & Execution
' Develop and drive PR strategy to position our company and our offerings. Solicit appropriate forums and industry events to get the right internal folks in front of targeted audiences. Work with those presenting to ensure the delivery of a consistent, effective message. Develop a calendar of events and communicate to media for good PR.
' Identify, develop and manage internal staff and external resources that add creative and strategic value to communication initiatives.
' Manage and leverage the corporate website as a real-time, low-cost, high-efficiency marketing communications medium.
' Develop and maintain key business relationships with internal and external stakeholders. Work hard at fostering these relationships.
' Be an active contributor and member of our management team in the development of strategic business goals for the organization and the successful delivery of results against these goals.
' Manage multiple, high-level projects, respond to ad-hoc requests on corporate communications initiatives and/or issues and effectively communicate and collaborate with all levels of management across our organization.

' 12+ years of corporate marketing / corporate communications experience.
' Preference for previous experience in business-to-business communications.
' Demonstrated ability to create a marketing strategy that resonates with the intended audiences and creates the desired 'call to action.'
' Ability to develop a working understanding of the business and products and to have a meaningful engagement and dialogue around strategic issues.
' Ability to direct and manage multiple initiatives simultaneously.
' Ability and desire to interact and engage in substantive dialogue with all levels of the organization. Must have outstanding collaborative skills.
' Comfortable with ambiguity; welcome the challenge of developing new ideas and approaches in a semi-unstructured environment.
' Excellent communications skills with superior attention to detail.
' Previous experience managing professional staff with a demonstrated ability to direct, delegate, monitor results and provide developmental feedback and coaching.
' Strong analytical and market research skills.
' Must have a successful track record of developing win/win successful partnerships in a competitive marketplace with limited resources.
' Demonstrated ability to work independently, to take calculated risks and to exceed internal and external expectations.
' Must possess exceptional ethics, excellent judgment, and a desire to win.
' MBA, Master's of Communication or similar advance degree preferred.

RESPOND HERE! Respond immediately by accessing the following
dedicated online response form which will allow you to cut and paste your
resume. This form will go directly and immediately to the
hiring authority for this position. Access the online response form at:
http://64.89.40.26/servlet/resp/rf?jobid=1827954&boardid=749