Account Manager - Database Marketing - Membership

At AARP, we are involved with the daily lives of more Americans in more ways than you can imagine.  We are talented, idea-driven professionals fulfilling our mission to enhance the experience of individuals of all ages.

 

The Account Manager will perform a range of database marketing activities focused around the areas of targeting, segmentation, and overlay data. The Account Manager will collaborate with a variety of internal marketing clients to develop and test strategy as well as roll out of direct marketing programs. Candidates must be familiar with the use of relational databases, marketing/campaign management, and analytical tools to access and analyze data for use in targeting and segmentation strategies. The Account Manager will also interact with other members of the Membership Data and Strategic Services group to fulfill his/her client?s specified goals.

 

DESCRIPTION OF DUTIES:

 

1. Collaborates with General Counsel, State and National Initiatives, Membership, Legal Services Network (LSN) the Foundation, to develop and test strategy, as well as roll out programs to achieve the above specified goals.

2. Strategize and collaborate with Database Manager, Privacy and Security manger, on direct marketing strategies, implementation, analysis, lists, and other initiatives that use the marketing database to meet program and revenue goals for the Association and Foundation.

3. Use the Strategic member Database to provide segment, trend and effectiveness analyses as well as cost-benefit and break-even financial reports to key stakeholders such as Membership, Member Experience and Value Management and Knowledge Management.

4. Uses proprietary mainframe CRM technology to access to analyze member data is proficient in relational database access, campaign management, and analytical tools.

5. Fosters teamwork and collaboration with key stakeholders across AARP, ADI, the Foundation and vendors to ensure programs are integrated and implemented according to specified plans.

6. Work with Integrated Technology Assurance and Security (ITAS) to ensure privacy of member data.  Monitors content, access, and timing of access to member names and information.

 QUALIFICATIONS: 

Completion of a Bachelor?s Degree (Master?s Degree preferred) in Business Administration, Finance, Marketing or related field and 8-10 years experience in a marketing or business

 

BENEFITS:

 

In addition to competitive salaries, our benefits program includes health insurance (includes prescription drug and vision), dental insurance, basic life insurance, supplemental life insurance, domestic partner coverage, short and long-term disability, flexible work hours, 100% company funded pension plan, plus a 401k plan with company match and immediate vesting, $4000/year tuition assistance, three weeks vacation first year, child/dependent care flexible spending account, adoption assistance, medical flexible spending account, free on-site fitness center, subsidized cafeteria, Work/Life Program plus a 35 hour work week. Conveniently located one block from the Gallery Place/MCI Center Metro stop on the Red/Yellow/Green Lines.

 INTERESTED CANDIDATES SHOULD apply via our job site at