Product Director/ Sr. Product Manager, Mesavant

Shire Pharmaceuticals, Inc.
Product Director/ Sr. Product Manager, Mesavant

Founded in 1986, Shire Pharmaceuticals, Inc. is a global specialty pharmaceutical company. Our mission is to develop and market medicines that improve the quality of life for patients and their caregivers.

Shire succeeds because of our people. Through teamwork, commitment, innovative thinking and energy, Shire will continue to grow as a world-class pharmaceutical organization. Due to our continued growth, we currently have a need for a Product Director/ Sr. Product Manager, Mesavant in our Wayne, PA location.


Description

The Product Director/Senior Product Manager for Mesavant is a key member of the US launch team and will play a lead role in developing and executing a successful launch plan for Mesavant to deliver on the product strategy. The launch plan includes tactics supporting KOL advocacy, payor/reimbursement, patient/DTP, professional personal and non-personal promotion, e-initiatives, sales training/support, and samples. The role will be charged with managing the A&P expenses for Mesavant on a quarterly and annual basis.

Key Responsibilities

?Assist development/implementation of annual marketing plan/programs and related projects including data review, situation analysis, competitive evaluation, defining challenges and opportunities, objectives, strategies, and resources needed to achieve goals.
?Develop and oversee execution of all patient efforts including educational and other DTP efforts.
?Develop and implement public relations initiatives.
?Work with internal e-business group to ensure internet based tactical initiatives are on strategy and are executed flawlessly (primary)
?Work with ProEd to ensure plan developed and executed consistent with strategy
?Interface with managed care department, and develop marketing initiatives designed for managed care and reimbursement
?Understand and adhere to FDA, DEA and internal regulatory guidelines
?Work with manufacturing to assure proper production schedules are developed/adhered to so appropriate inventory levels are carried and back orders, shipment delays or related problems are eliminated or minimized and samples are on track per plan.
?Work with advertising agency in development and execution of pre-launch and launch campaign/materials.
?Work with Sales in development of training, launch meeting and tactical plan.
?Manage A&P expenses.


Education and Experience Requirements

?College degree required, MBA preferred.
?Minimum three years of pharmaceutical marketing experience.
?GI experience is a plus.

Key skills:
?Must be a solid strategic thinker with the ability to contribute to strategic discussions and understand how key activities contribute to the overall strategic goals of the brand
?Must be results oriented, pay attention to detail, and be accurate, prompt and able to meet deadlines.
?Must be able to interface with key customers, accounts, physicians, pharmacists, industry contacts, and consultants, using tact and diplomacy so as to accomplish corporate objectives.
?Must posses above average oral and written communication and presentation skills.
?Must possess ability to be a fast learner, be creative, flexible and adapt quickly to Shire?s rapid growth pattern.
?Must possess solid analytical and organization skills, determine priorities and follow through on projects and assignments and complete them in a timely manner.


To create a profile and apply online, go to > http://v2.projectix.com/shire/jobboard/NewCandidateExt.aspx?__JobID=1139 Additional information can be found at www.shire.jobs

Shire is committed to providing high quality, competitive and appropriate health care benefits for employees and their families.

Shire is an Equal Employment Opportunity and Affirmative Action Employer.

To Apply for this position, please CLICK HERE