Coordinator, Integrated Marketing

Panera Bread is currently accepting applications for a 

 Coordinator, Integrated Marketing

This position is to lead the development and ongoing maintenance of resources, tools and primary marketing communications to support the needs of the Field Marketing teams in their effort to provide local marketing support and guidance.

 

Accountabilities: Develop and maintain local marketing programs, tools and resources that build the brand and drive sales in alignment with Panera Key Initiatives for implementation by Field Marketing Teams.  Coordinate Communication efforts to ensure Field Marketing is armed with the information and tools needed to develop and guide marketing efforts in their regions.  Develop and coordinate marketing training tools and resources for Field Marketing Team to effectively function in their roles, to train internal marketing team members and new franchise marketing personnel.  Create processes and procedures for effective interaction with outside vendors and inter-departmental information sharing.  Maintain project budgets related to communication, training and process development.

 

Objectives: Coordinate the development of field marketing programs and customizable templates in alignment with annual Key Initiatives to effectively meet the needs and objectives of individual markets. Manage intra-departmental communication through the improvement of communication tools ensuring timely and thorough information sharing. Develop training programs for field team on-boarding and continual development.  Develop marketing training sessions to be incorporated into operations on-boarding process. Support the development and ongoing management of an online, interactive field marketing resource.Qualifications:Minimum BA in Communications, Marketing or related field 5 - 8 years professional experience related to project coordination, program development and business to consumer marketing. Demonstrated ability to foster cross-functional relationships across multiple departments. Strong interpersonal & communication skills (written and verbal) Experience working with web development, Excel, Word