Express Runtime Gtm Mgr

Drive the go-to-market activities for IBM Express Runtime to generate awareness (internal and external), demand and revenue. Develop/refine Express Runtime value proposition. Develop and execute marketing campaigns, offers, sales plays and other tactics. Develop and execute ER collateral plan. Work with ISVs with signed ER contracts to develop references and case studies and identify opportunities to leverage them (e.g. PR momentum release). Drive plans for ER at key events (industry, IBM, workshops such as PoTs, etc). Maintain ER scorecard. Must be knowledgeable of IBM GTM practices, marketing and sales organizations, processes, terminology etc. Excellent communications and organizational (project management) skills are required. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin. xallx xbcsnatx

Workplace
S-Traditional Office

Division
Software Group: 61-SWCDSOFTWARE COMPONENTS

Desired Skills
Previous IBM experience and an understanding of how to navigate the IBM
matrix is essential. Must have at least 4 years of experience in
GTM/program management/integrated marketing communications. Experience in
sales, channel marketing, offerings management and project management are
a plus.

Additional Info

Education
Masters Degree

Major
Not Applicable