Interactive Media Manager (124472-548)

? Develop interactive marketing plans related to integrated media channels.
? Create and analyze ROI metrics to justify marketing plan strategies.
? Responsible for the preparation of RFP, Insertion Orders and placement of media (search, display, email?).
? Negotiate best prices for media vehicle, as specified in media plan & budget.
? Accountable for execution of projects from start to finish, delivering actionable insight
? Analyze multiple data sources to aggregate findings and identify inconsistencies
? Trend and analyze interactive marketing programs related to impressions, click thrus and conversion across channels and within web sites.
? Studies demographic data and consumer profiles to identify desired target audience
? Evaluate editorial content and audience composition of a wide range of media vehicles to determine effective reach of audience.
? Work with Valassis Team to write and present reports based on analysis
? Work with Valassis Team to manage media agreements and contracts with outside vendors
? Work with Valassis Team to manage timeline and coordination of resources for deliverables owned

Required Skills:

? 4+ Years experience working in the areas of marketing or analytics for a professional services company.
? At least 2 years experience with online marketing analytics related to web site and media-based performance. Email marketing experience a plus.
? Demonstrated expertise in marketing and business analysis, with an ability to frame complex business situations for analysis and development of recommendations
? Ability to use quantitative and qualitative data to visually depict client business realities
? Experience with Media Research tools, including Nielsen/NetRatings suite

**********************************

Please apply online at:

http://hostedjobs.openhire.com/epostings/jobs/submit.cfm?fuseaction=dspjob&jobid=124472&company_id=15548&version=1&jobboardid=24