Business Analyst

Our client based in Williamsport, PA seeks a Business Analyst to develop sales and marketing analyses to determine

market trends, forecasts, competitive factors, regional and store demographics, and buying patterns of consumers. 

recommend action steps to optimize product mix and distribution for customer to optimize sales for customer.

 

 

DUTIES AND RESPONSIBILITIES:

Essential job functions listed in order of importance:

 

1.  Develop analyses to identify buying patterns of consumers and identify which products could fill the niche.

2.  Cultivate selling correlations between product and different market segments.

3.  Analyze retail sales performance for major customers (includes selling patterns by item characteristics, region, consumer demographics, etc.)

4.  Monitor market trends to report to customers as well as sales mangers.

5.  Alert customers and production of upcoming seasonal trends that will cause spikes in sales.

6.  Monitor shipping performance to the customer.

7.  Recommend order quantity by store by item based on store/product mix characteristics to maximize sales at the store level.

8.  Recommend item selection and quantity purchase of each item based on mix and market trends.

9.  Provide distribution of selected product throughout customer?s chain.

10.  Meet with buyers and analysts to garner understanding of type of analysis that is key during different times of the selling season.

11.  Develop databases to compile data from year to year for customers. 

Education  Good understanding of retail price points and profit margins with deductive reasoning, statistical analysis, mathematical and communication skills acquired through the completion of a Bachelors Degree in Marketing, Business Administration, Statistics, Accounting, Mathematics or similar analytical degree.

 

Complexity  Work with minimal supervision from superiors.  Maintain proactive rather than reactive approach to trend analysis.  Use professional judgment to give buying and product distribution recommendations to customers.  Utilize independent thinking skills to create and develop reports for both internal and external audiences.  Utilize discretion to maximize sales and profits while minimizing inventory and stockouts.

 

Experience Six months ? one year of marketing analysis in the consumer products industry.  Advanced level spreadsheet (pivot tables, Vlookups, filters, etc.); intermediate level in database, word-processing and presentation software (preferably Microsoft Excel, Word, Access and PowerPoint).