Customer and Consumer Insights Manager

SUMMARY
Work to leverage IRI, ACN, NPD, trade memberships & other data resources to drive retailer and company sales and profitability. Provide analytical and strategic insights to field sales and corporate brand / segment marketing teams

ESSENTIAL DUTIES AND RESPONSIBILITIES
? Position is 75% field sales focused & 25% brand / segment marketing focused
? Analyze performance of customers within specific fresh-cut categories to develop and support selling propositions that increase Ready Pac?s share of business while driving retailer profitability and growth
? Attend customer meetings and provide analytical support to field sales to accomplish key selling initiatives
? Partner with strategic retailers and captain categories to drive sales and facilitate long term relationships
? Engineer automated reporting and presentation templates to maximize syndicated data resources
? Assist in the creation of customer scorecards, promotional review templates, assortment tools & other analytical devices
? Participate in the oversight of category management, trade marketing and consumer insight consulting resources
? Become proficient with internal shipment software interfaces to build combined syndicated and internal data reporting
? Work with the category insights team to deliver monthly reporting to the executive team, board and brand / segment marketing teams
? Support segment leaders to accomplish strategic brand initiatives
? Proactively identify brand / segment issues and opportunities, and provide perspective on competitive performance, for the segment leaders
? Work with brand / segment marketing teams to drive new item sales, from conception to launch, and provide updates on new item performance after launch
? Conduct analyses for the brand / segment marketing teams and for customers on the effectiveness of consumer marketing programs
? Other high level strategic project work, including partnering with the segment leaders to develop the Segment Strategic Plan each year
? Other duties as assigned by Director of Trade Marketing & Category Management
? Estimated 25-30% travel to region for meetings, market visits and customer meetings
? Position will report to Director of Trade Marketing & Category Management with ?dotted line? to assigned Retail Sales Divisional Vice President.
? Interact with Executive Vice President of Sales, Vice President of Marketing, R&D, and various other departments

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
? Very strong analytical and financial skills
? Strong project management and multi-tasking skills
? Good presentation skills are a must
? Cross-functional team experience helpful
? Computer proficiency, including Windows environment, Excel, Word & PowerPoint.
? Superior knowledge of syndicated databases such as IRI Xlerate, ACNielsen Work Station Plus and ACNielsen Nitro
? Experience with space management programs like: Pro Space or Apollo (not a requirement, very limited)
? 3 - 5 years of category management experience in CPG. Trade marketing, brand marketing and/or produce experience is a plus
? Retail Link experience helpful but not required
? Effective written and verbal communication skills
? Combines ability to see ?big picture? with a close attention to detail
? Self-motivated and oriented toward taking initiative and being proactive
? Adaptability to manage through change, the flexibility to react and respond quickly but effectively to short turnaround special requests

EDUCATION and/or EXPERIENCE
Any combination of experience and education that provides the required knowledge, skills, and abilities such as:
? BA/BS Degree
? 5+ Years in Sales and Marketing or equivalent experience in a CPG environment

COMPUTER SKILLS
Must be computer proficient and have multi-systems experience with extended database and Excel knowledge

REASONING ABILITY
Must have excellent written and verbal communication skills.