Market Manager, Blades and Electroblades (92690-560)

Responsible for positioning and management of specific Endoscopy products and related services worldwide. This includes: user needs identification, forecasting, pricing, product launches, competitive analysis, advertising, PR, market research, publications, forecasting, budgeting, and support activities. Responsible for the creation and execution of marketing plans and associated programs that drive targeted revenue and operating profit within assigned product/marketing area.

1. Develops and implements marketing strategies and programs focused on customers, patients and the field selling organization to maximize revenue of new and existing products. While doing so, brands and markets the brand relative to our techniques, products and supporting communications materials consistent with the Smith & Nephew branding guidelines.
2. Serves as a liaison and effectively collaborates with all functional areas of the company, including R&D, Operations, Field Sales, etc., to assure timely development and release of products and programs. Meets or exceeds product launch timelines and minimizes time to peak sales.
3. Assists with specific strategic marketing tasks essential to achieving marketing plans, such as coordinating forecasts for new products, test sites and feedback, collateral materials, and market research.
4. Provides necessary product support and assists in the development and implementation of creative product, promotion, & pricing solutions. Reports progress and status of each program on a monthly basis
5. Develops and maintains key internal and external customer relationships in areas of focus. Works with other functional areas of the Company, including Field Sales, to utilize customers for field evaluations and other projects. Maintains consistent engagement with Field Sales to identify and verify marketing opportunities.
6. Coordinates compilation of sales data and analyzes performance. Makes recommendations and/or adjustments to strategies, pricing, reimbursement and other programs as appropriate.
7. Works with marketing staff to apply those technologies, via packaging, labeling, and specialized products, to best meet the needs of individual countries/regions.
8. Conducts periodic competitive analysis to identify competitor strengths/weaknesses. Makes
recommendations and/or adjustments to strategies and programs as appropriate. Works with Education Dept. to ensure Field Sales is competent in all competitive dynamics.
9. Provides feedback on forecasts to manufacturing planners, taking into consideration booking
trends, promotional programs, and sales feedback.
10. Assists and attends key trade shows.
11. Special projects as assigned.

Required Skills:

B.S. degree and an MBA or equivalent experience.
Eight+ years of marketing with the majority of the experience specific to medical device marketing.
Two years experience managing product P&L of at least a $10,000,000 revenue product line.
Experienced in Competitive Analysis, Pricing, Product Management, Market Segmentation, Market Research, Requirements Analysis.
Previously responsible for the launch of a product or product family that generated in excess of $2,000,000 within the first 12 months of release.
Sales experience a plus.


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