Marketing Specialist- Private Label

Job Description

 

Job Title: Private Label Marketing Specialist

Department: Marketing

Location: Chelsea, MA

Reports To: Director of Marketing

 

 

Overall Responsibility:

 

This role will work with the Private Label/Corporate Brand Sales, Marketing, and New Business Development teams to grow our private label business in all channels of distribution (i.e. Retail, Mass, Drug, Foodservice, C&G, etc?). This role will assume the Marketing and overall project lead responsible for the development and launch process for the entire private label portfolio across the fluid and food businesses

 

Specific Responsibilities:Lead cross-functional team members including representatives from manufacturing, purchasing, sales, R&D, QA, logistics, and graphic services to commercialize and launch finished product; this role?s responsibility is critical to launching a finished product on time, on budget, and to the specifications requested by the customerWork closely with brand managers to develop private label product/pricing strategies that align with overall longterm brand and business objectivesProvide direction, based on customer needs, on finished product formulation/recipe requirements to R&D; ensure that both internal and external (i.e. the customer) commitment is given on formulation design and that final product delivers against commitment during all phases of development, commercialization, and launchProactively coordinate and monitor new opportunities as they progress through evaluation in the pricing group and in the new volume opportunity processEnsure overall customer satisfaction with graphics/label changes, commercialization, launch, and post launch phases of projectsManage and track all aspects of budget with respect to label development (from design through launch)Assist operations and sales with post launch volume tracking to ensure ongoing forecasting accuracy

 

Qualifications:

? Associate or Bachelor Degree (preferred)

? 5-7 years experience with specific accomplishment in project management with large, multi-functional teams as well as experience managing many projects across different areas at one time

? Strong communication skills, both written and verbal

? Excellent interpersonal skills

? Great attention to detail

? Strong computer skills, specific proficiency in MS Excel, PowerPoint and Word

? Solid business and/or Finance understanding