PRODUCT MANAGER / MARKETING SPECIALIST / MARKETING MANAGER

The Product Manager is expected to guide teammates with product line contributions in the marketing business unit of a small, start-up biotechnology innovation company with very aggressive business goals. This role must increase the profitability of its key product and developing new services and/or product lines to extend the market share of that product. The Product Manager will build upon some existing ideas, and develop new (e.g., breakthrough) ideas based on industry experience, creative spirit, as well as contacts with customers or prospects. The Product Manager should possess a unique blend of business and technical savvy; a big-picture vision; and the drive to make that vision a reality. The Product Manager must enjoy spending time studying the market to anticipate in advance potential challenges while generating innovative solutions that will be aggressively pursued.

 

The Product Manager we seek will report the Director of Marketing and must communicate well with all areas of the company, work collaboratively with highly trained scientists, a national sales team, and innovate collaboratively with product development. This role will champion marketing communications in conjunction with the Director of New Market Development, helping to define new markets while maximizing visibility in present markets. The Product Manager will also be expected to work with the Marketing Director to generate marketing strategies and integrate the product?s positioning, key benefits, and target customers throughout the company and its business partners. This role requires some time devoted to internal and external ?evangelist? promotion, working regularly with senior leadership, Sales and key accounts.

 

This Product Manager's key role is half-strategic and half- tactical. Given the size of the company, this role is highly visible and perpetually accountable to everyone at the company.

 

KEY RESPONSIBILITIES
Manage end-to-end the key product?s life cycle, from strategic planning to tactical activities;
Specify market requirements for current and future products by conducting market research;
Define and drive solutions across internal teams (namely Sales, New Market Development, Clinical Research, and Product Development);
Co-lead with the Marketing Director all conceptual development efforts in support of marketing strategies and tactics, including but not limited to: concept testing, prototype development, pilot testing, launch, and program or project maintenance;
Implement company-wide market expansion programs, market launches, and product awareness campaigns, working with all departments to execute, as appropriate;
Deploy key opinion leader programs;
Manage end-to-end conference presence, including development, maintenance and refinement of all elements of marketing communications, marketing collateral production and distribution, and all conference venue logistics, working closely with the Marketing Director to quantify return-on-investment justification for every event;
Analyze potential partner alliances and coalition-building to maximize all co-marketing opportunities for the product;
Support public relations efforts;
Manage end-to-end all competitive profiling; and
Manage educational activities and return-on-investment justification

 

REQUIREMENTS
Exceptional writing and verbal skills;
3+ years of marketing/product management experience;
Health care industry savvy or health-care related professional degree;
Embrace a cross-functional team environment that includes rapid decision-making and rapid shifts in priorities due to the needs of internal partners reaching ambitious goals;
Willingness to engage in clerical/administrative activities, as needed;
Live within reasonable driving distance of corporate headquarters; and
Occasional travel (5-10%). 

The company is offering a base salary of $70,000 - $90,000 depending on experience plus bonus, relocation package, full benefit package and large equity position.
If you are qualified and interested please email your resume to