Product Manager, Orthopedics

Product Manager Orthopedics - Job Description

An extraordinary opportunity has recently been created for a Product Manager to join some of the best and brightest minds in orthopedics, image-guidance, software, robotics, and clinical techniques. The combined experience of the group is world class, with strong track records of success, knowledge of the market, and scientific innovation.

Headed by an experienced and proven CEO who has grown a company from incubator stage to a $150M+ purchase by a Fortune 50 company, executive management includes an impressive team of scientific and business leaders who have amassed individual and collective experience in creating new markets, executing aggressive plans, and capitalizing and growing stakeholder value in both public and private companies.

The Product Manager will have a significant opportunity to make a major contribution in the launch of a break-through technology which will change the way patients are treated in a major component of sports medicine and orthopedics. Not just a new technology or implant, our Client company is on the forefront of a paradigm shift in treatment of osteo arthritis and the Product Manager will be a major player in the introduction and growth of this treatment modality. The Product Manager will report directly to the Director of Marketing.

Overall Responsibilities

1) Market Analysis
Develops and maintains market information system to include analysis, market research reports and industry company profiles
Researches, analyzes, and remains informed about competitive product, pricing, branding strategies and positioning of market share and effectively communicates to appropriate team members both verbally and through reporting
Ensures effective market positioning strategies are achieved to plan.
Manages, develops, and implements product marketing activities to maximize sales of assigned product line
Develops and refines Price Strategy and Competitive Pricing/Share Analysis

2) Product Development
Identifies, defines and presents new and existing product development opportunities and strategies to management
Actively participates in development of products to meet anticipated market needs and specifications; Refines current product; works with R&D, Engineering, surgeons, and others
Ensures deliverables are performed within Quality System and Business Conduct Standards
Prepares and implements marketing materials, and develops advertising and public relations efforts to achieve business objectives. Some examples include, but not limited to:
Product Brochures
Technical Manuals
Clinical Reference Guides
Website Development
Advertisements
Trade Show Displays

3) Clinical and Sales Support
Prepares, provides product and service support materials to field personnel
Prepares & provides training and education materials
Prepares presentations to sales/ clinical support team, clients and senior management
Periodically attends trade shows and conferences to maximize market exposure
Provides leadership and significant input in the development of growth opportunities through:
Refining current products
Defining needs for new product development
Develops and manages a Marketing Plan, Strategy, and budget
Develops Competitive Product Analysis and Strategies
Price Strategy and Competitive Pricing/Share Analysis
Refines current product; works with R&D, Engineering, surgeons, and others
Directs MAR COMM activities:
Sales literature/collateral creation, trade shows, Web
Surgeon education programs/workshops
Public relations, patient communication

4) Other Responsibilities
Maintains current knowledge regarding orthopedic joint, image guided navigation, robotics market development
Prepares & delivers customer training/ education materials & processes
Maintains open, effective communication with all customers and employees regarding field product performance and design controls with R&D/ Engineering

Requirements:
Bachelors in Business/ Marketing or Science Related Discipline
2-10 years of technical or marketing experience in medical device industry (orthopedics, imaging or navigation preferred)
Proven ability to determine and communicate effective product positioning and key marketing strategies
Demonstrated ability to plan, organize, manage and execute on several marketing projects simultaneously, within budget
Proficient in multiple computer based tools (MS Word, Excel, Publishing, Acrobat etc.)
Current experience in arthroscopy, sport medicine, or orthopedic surgery.
Relationships with thought leaders in orthopedics (specifically with knee surgeons).
Experience launching an orthopedic product to the orthopedic sports medicine community, knowledge of regulatory issues
Proven ability to handle complex negotiations and experience with senior level managers and surgeons
Strong analytic marketing knowledge and experience