Product Manager - Response Lists

Product Manager  - Response Lists About the PositionThe Product Manager ? Response Lists is responsible for all aspects of product management and development of MKTG Services response/buyer databases.  Primary responsibility will be to manage MKTG Services Infobuyers Database which contains over 15 million names from the customer files of leading education and information marketers.  This database is primarily focused to serve education marketers needs, and has segments of ?Edu-Buyers? for the K-12, Higher Ed, Professional Development, and Special Needs markets.The Product Manager will be responsible for working with the sales team to increase the number of contributors to the file and the frequency of contributor updates; creating new ways to segment the file to improve performance for clients; researching new data that can be appended to the file; finding new ways the file can be matched against other MKTG databases to enhance performance.  The goal is to increase the size of the file, the number of contributors, the number of users, and overall revenue and profits.MKTG Services also has a List Management division, and the Product Manager will work closely with the sales and list management team to add new list management properties to the Infobuyers Database and the MKTG List Management Portfolio.

The Product Manager will work with the marketing department to define market strategy, product positioning, key benefits, and target customer and will serve as the internal and external evangelist for the product.  Sales training will also be a significant responsibility, to ensure the sales staff is fully informed about the product and has the materials needed to sell it effectively.Key Responsibilities:Development of goals and strategy for growing MKTG response files product lineAnalysis of performance and results of the file and the response file product linesMarket research to identify growth opportunitiesCultivation of strong relationships with client contributorsUsage reporting to clientsWorking with the sales team to grow the number of contributors to the file in a strategic way that will enhance performanceImproving file segmentationEnhancing the file with additional data from MKTG or CBC databases or external data partners.File build instructions needed to maintain and enhance the databaseWorking with the Marketing Department to develop marketing, advertising, and promotion plans to increase usage/revenueSales training on product features and benefitsAppropriate, budgeting, monitoring, reporting, communication, and liaison with other departments. P&L analysis of product line results

 

Requirements:5+ years of direct marketing experienceFamiliarity with databases and database marketing:  database builds, enhancements/overlays, data hygiene, appending, emailKnowledge of direct mail best practicesHighly self-motivatedInnovatorTeam workerThorough and detailedGood communication skillsCollege degree or higher

 

Preferences

 Educational marketing experience

 

 

 Submit resume with salary requirements to jmeuse@mktgservices.com or fax 978-661-8904.

 

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