Product Manager - Woodworking/ New Business

We currently have an opportunity for a Product Manager.The individual in this position will plan, grow and manage the Woodworking/new business product line through the administration and coordination of a variety of marketing functions.  Specific responsibilities include:

 Develop a three (3) year strategy & plan and initiate marketing and new product development efforts to drive sales and profits in the assigned product category in fulfillment of corporate growth objectives.  Implement and monitor strategies including product positioning, forecasting, cost reductions, product updates and/or obsolescence.  Assist in the development of the overall departmental product strategy. 

 Coordinate and manage the initial stages in the development of new products including primary and secondary market research, engineering & manufacturing analysis, purchasing and related financial aspects involved in successfully bringing new innovative products to market.  Write and submit appropriate documentation to initiate new product efforts. 

 Manage the market research activity.  Initiate and develop research plans which may include selecting external research suppliers.  Perform end user interviews, job site visits and field testing.  Analyze and interpret findings and report to senior management. 

 Develop launch program including product sell sheets, bulletins, product specific merchandising, web site copy, interactive training video and other sales support materials as needed.  Collaborate with advertising and channel management to develop appropriate programs and promotions to achieve a successful new product launch and overall category growth. 

 Participate in key customer presentations, line reviews, editorial visits/interviews, trade shows and other industry events as needed to promote the category.  Act as the internal and external focal point for the resolution of product issues within the category. 

 Attend trade shows, seminars and other industry events as necessary to stay abreast of market and industry trends.  Frequently interact with distributors, field sales and end-users to seek opportunities for new products, packaging, merchandising and their successful placement within channels of distribution. 

 

This position requires a Bachelor?s degree in Marketing, Business Administration or related area plus a minimum of 4-7 years experience in Marketing/Sales roles(s); an MBA is preferred. Individuals must have accomplished analytic, written, verbal and interpersonal skills plus demonstrated track record of achievements in positions or increasing responsibilities.  Willingness to travel 15-20% is required.