Subscription Marketing Manager - BusinessWeek

BusinessWeek is looking for a Subscription Marketing Manager to project, monitor and grow the domestic education sources of business through marketing initiatives and sales support, designed to achieve ratebase, revenue and profit margin goals in current and future years.  Work closely with deans and professors providing customer service and sales support to ensure our clients have a positive experience with the magazine and renew their programs.  Measurement of success through customer feedback, analyses of sales data and director’s reporting.   This position includes the following responsibilities:
 


Manage and implement from inception through fruition all education marketing programs that support the overall strategy for group marketing sales.  This includes:

Working with Finance/Planning to ensure subscriptions/new programs are ABC compliant.
Working with the operations team, fulfillment house and the distribution team as needed to ensure proper systems are in place to successfully serve the magazines, bill recipients and receive payments as well as accurately track the growth of the businesses.
Accurately monitoring and projecting subscription production for all education businesses that feed the overall subscription model.
Growing education business through better operations, analysis of each business to find areas of improvement, innovative new programs, phone sales/support etc. 


MBA sales program client relations.

Provide high-end customer support to deans/b-school support staff on our program.
Develop/Calendarize overall communication and periodic outreach strategy to ensure we remain a relevant presence for deans, professors and students.
Maintain close relationship with deans and faculty, troubleshooting issues as they arise in a way that brings about positive resolution for the client.
Work with deans’ staff, BW sales and operations team to put new schools on the program, send out welcome kits, put student names on file, manage/track bulk orders, track invoices/payments etc. 
Represent BW at education conferences and events.
Manage MBA workbook.
Make recommendations about how to improve the program based on knowledge of client needs/interests.


Education Direct Mail campaigns:

Work with the direct mail, operations and marketing database teams to design, execute, track and build subscription production from our direct mail campaigns throughout the year. 

Demonstrated customer relationship skills a must.  Ability to work and communicate across groups and departments is a must in order to get things done.Highly organized and detailed-oriented to project manage and execute marketing plans. Analytical skills required to scrutinize/interpret reports and find areas of opportunity.Ability to think strategically to identify new revenue opportunities and adapt to marketplace shifts.Superior verbal and written skills required to successfully communicate with deans, faculty, education partners, and internal contacts.  Motivated self-starter who brings passion to what they do and an intrinsic drive for success. Is flexible and can easily adapt to the time demands and pressures of a sales cycle business.  Overall knowledge of magazine circulation and marketplace dynamics preferred to identify and develop promotions that achieve the balance between ratebase, revenue and profit goals.Sales experience within the academic community. Sales experience or customer service, either direct or telephone sales a plus. Help develop marketing plan to develop education sources.Report on prospects and sales leads, to track progress and identify trends.CDS-fulfillment a plus.