Director, Subscriber New Business Acquisition

 

BusinessWeek is looking for a Director, New Business to develop and manage strategies designed to achieve ratebase, revenue and profit margin goals in current and future years for domestic and Latin America subscriber acquisition programs.  Manage the measurement of success through regular analyses and other tools.  Develop testing programs to support on-going strategic goals. 

 

Responsibilities:Develop and direct the implementation of overall strategy for subscription acquisition programs designed to achieve ratebase, revenue and profit margin goals.  Monitor through reporting and operational controls the success of such strategy with an eye toward redirection as necessary to meet goals.Direct the direct mail program for The Americas to improve efficiency, margin and revenue, while delivering ratebase needs.  Direct the analysis, testing, estimating and budgeting process.Direct the agency source to maximize margin, production, revenue and to minimize indirect renewals, unauthorized agents.  Monitor through reporting and operational controls the success of such strategy with an eye to redirection as necessary to meet goals.  Cultivate necessary relationships with third-party agents to ensure favorable treatment.  Direct analysis, testing, estimating and budgeting process.Direct the insert card, online, television, space and affiliated sources to maximize profit and revenue goals.  Direct analysis, reporting, testing and budgeting process.Develop new marketing programs and partnerships as make business sense for testing.  Includes development and testing.Direct the development and monitoring of all associated budgets.  Provide analytic data to assess the businesses against management goals.Direct the work of Assistant Director, Marketing Manager and Associate Marketing Manager, as well as indirectly influence those critical to achieving goals.Direct the list rental sales and activity for postal and email universes.

 Additional Responsibilities:To provide major assistance to management in developing and setting strategic direction for ratebase planning, consumer marketing and other needs.To seek continual improvement on management goals.To serve as part of circulation steering committee in major decision making.

 



 Leadership ability required.  Ability to think strategically and direct the implementation of highly detailed plans required.  Overall knowledge of magazine circulation and marketplace dynamics is required to develop promotions that achieve the balanced ratebase, revenue and profit goals. Strong analytical skills and a proven marketing orientation and track record of achievement are needed.  Financial and creative skills are required to handle the analyses, reconciliations and the marketing strategy development and implementation.  Excellent verbal and written skills to communicate with the multiple parties involved. Must have strong problem solving skills to develop marketing goals, strategy and plans to maximize mature sources in terms of ratebase (unit sales), revenue contribution and profit margin.  Identify marketplace, product and marketing issues, leverage points and weaknesses and opportunity.  Develop strategy to overcome weaknesses and seize opportunity.  Create adequate analytics and other decision support systems.  Build and empower strong marketing staff.

 The McGraw-Hill Companies is an Equal Opportunity Employer committed to a diverse workforce. M/F/D/V.