Sr Mgr Marketing

Description: The Circulation Manager (Sr. Marketing Manager) is responsible for the strategic marketing & brand management of flagship & other journals and brands to meet circulation & overall revenue goals & determines the overall marketing strategy for each journal & brand; Responsible for implementation & management of all activities within the marketing plan; Responsible for setting budgets, planning, managing promotional expenses, managing circulation levels, & forecasting. Works closely with the creative group, advertising, database department, editorial, & production to successfully execute plans & manage circulation levels to optimize both overall revenue & margins. May supervise & direct marketing staff. This position has P/(L) responsibility & accountability

Essential Duties & Responsibilities:
Financial Review & Tracking
(To manage the business appropriately and to achieve revenue and expense goals and optimize opportunities within the business.)
o Monitors monthly financial reports for accuracy.
o Works closely with Finance to forecast expenses and revenue
o Responsibility for assigned journals and brands financials and those of direct reports

Planning of Strategic Marketing Efforts
(To create promotion and marketing plans that most effectively meets circulation and overall revenue goals and maximizes cost efficiencies.)
o Works closely with Advertising and Publishing to manage circulation levels at optimum levels.
o Develops, implements, and dynamically re-adjusts marketing plans to best utilize various marketing programs including direct mail, subscription agents, ads, web-based, and other media.
o Takes a leadership role in eMarketing strategy development and execution.
o Prepares annual budgets and three year business plans.

Implementation & Execution of Marketing Programs and Efforts
(To meet circulation and overall goals and ensure timely and cost effective creative strategies are used in promotion; to identify appropriate target lists and to determine the direction of long-term marketing strategies)
o Issues creative instructions
o Issues list instructions
o Issues purchasing specifications
o Issues project budgets and forecasts
o Issues instructions to ensure accurate fulfillment of promotional efforts
o Manages multiple sources of business (circulation source mix) to the optimum levels
o Finds and develops new sources of business

Analyzing Marketing & Program Effort Performance
(To measure performance of creative packages, performance of lists, and profitability by source of business. To maximize cost efficiencies, forecast performance, and set future direction.)
o Performs marketing campaign and program analysis
o Determines creative approaches to test
o Analyzes information in comparison to past performance and budget.
o Uses information to prepare, recommend, and determine future marketing strategies

Retention Efforts
(To retain current subscribers cost effectively, strengthen customer base; solicit payments on subscriptions and measure performance of creative packages)
o Marketing of ongoing renewal and billing efforts
o Works closely with fulfillment to ensure specifications are followed
o Compiles & analyze renewals reports
o Analyzes information in comparison to past performance and budget.
o Uses information to prepare, recommend, and determine future retention efforts

Management of staff members (as assigned) and Leadership
(To help staff learn the business and the factors which impact it; to build a team that interacts and learns from one another; to develop staff in their profession.)
o Mentor, supervise, and direct marketing staff
o Provide advice, support and career direction.
o Manage HR issues within guidelines of WKH policies
o Set standards, monitor performance, completes performance appraisals
o Develops as a leader within the department

Prepares a variety of reports as needed by senior management. Prepares and makes presentations at meetings, conferences, and to senior management

Qualifications:
Education & Experience:
o Bachelor's degree in Marketing or related field
o 3-5 years of marketing/promotion experience preferably with a periodicals publisher
o Business development experience/background required
o Ciruclation management experience preferred
o Experience with forecasting, budgeting, and analyzing data
o Experience in developing effective and creative marketing strategies for all types of products
o Experience with creative process and experience in evaluating promotional copy and design
o Strong analytical and organizational skills required
o Strong written and oral presentation skills
o Proficiency in MS Office to include advanced Excel and Power Point
o Ability to supervise and direct marketing staff
o Ability to provide marketing leadership and knowledge
o Ability to prioritize work, meet deadlines and manage multiple tasks simultaneously
o Ability to work as part of a team
o Ability to work effectively and professionally with editorial, production, publishing, and creative

To apply, please visit Wolters Kluwer's web page at