Collaborative Marketing Manager

The primary responsibilities of the position in order of importance are: 1.Develop vision and key strategies to accelerate key account volume, revenue, share, and OCI growth.
2.Develop ?one company? customized annual plans leveraging Customer needs/strategies and the vast pool of Kraft resources. (i.e. Kraft Mktg plans, Nabisco Mktg plans, Multicultural, Alliances?) 3.Develop and implement objectives, strategies and marketing plans for ethnic target within customers/market
4.Develop/execute annual multicultural plans including market specific programs/coordinated national programming 5.Perform analysis and develop plans to optimize Kraft?s portfolio strategy and spending mix (i.e. AC&T) strategy with your account including budget development and maintenance.
6.Develop research plans to further customer/consumer insights and develop pipeline of business building ideas. 7.Develop strong relationships with local community organizations/leverage innovative equity building programming
8.Coordinate with CBT's in market(s) including developing retailer specific ethnic programming. 9.Provide linkage back to the Sites/Divisions and Marketing Services in order to maximize potential of key account plans and keep key stakeholders aligned with regular communication. 10.Seek out and forge new customer relationships that leverage customer resources and have the potential to translate into business building opportunities (i.e. Customer marketing group, systems group, research group?). 11.Provide management updates (i.e. AVP?s, RVP?s, CVP?s, Collaborative Group, Sites/Divisions?).

?Kraft is an Equal Opportunity Employer. M/F/D/V ?

For consideration, please submit your resume to our online career center at:
http://www.kraftcareers.com/JobSearch/JobView.asp?JobAd_ID=903159