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Dir, Relationship Marketing
| Details |
Country: USA
Location: OH Dublin
Total applied: 48
Education Level: Professional
Job Type: Employee
Job Status: Full Time
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Dir, Relationship Marketing
Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a $75 billion, global company serving the healthcare industry with a broad portfolio of products and services. It manufactures and distributes pharmaceuticals and medical supplies, offers a range of clinical services and develops automation products that improve the management and delivery of supplies and medication for hospitals, physician offices and pharmacies. Through this diverse offering, Cardinal Health delivers integrated health-care solutions that help customers reduce their costs, improve efficiency and deliver better care to patients. Ranked No. 19 on the Fortune 500, Cardinal Health employs more than 55,000 people on six continents. More information about the company may be found at www.cardinalhealth.com
Provide IPS sales organization with tools and resources that brings measurable value to our customers and differentiates us from our competitors. To help drive the Cardinal Health brand positioning and One Cardinal Health integrated message.
Develop and execute the IPS relationship management strategy:
Develop customer relationship programming
Custom offerings, loyalty programming, educational programs, etc.
Develop metrics for tracking progress
Define marketing functional requirements for Cardinal Health CRM marketing modules- SAP platform supporting the ICM development team
Manage and serve as primary interface with key customer user groups
Align marketing/messaging opportunities among customer groups
Oversees voice of customer insight-gathering programs and panels for affiliations.
Manage Integrated Solution Center
Better leverage and increase asset utilization both externally and internally
Ensure optimization of customer experience and delivery of IPS messaging, including leading VIP tours
Align and leverage other CAH business segment customer centers
Leverage ISC as key tool to introduce and leverage innovation process
Develop and maintain standards of practice relative to the oversight and management of the Integrated Solutions Center by Drive Continuous Improvement
Guide and coordinate marketing dependencies with Customer Service:
Coordinate solution training and ensure proper messaging among the CS team
Explore appropriate selling opportunities are being utilized through customer service rep interactions with hospital customers
Manage assigned resources
Education or Equivalent:
"Bachelors Degree; Advance degree/MBA preferred
"7-10 years marketing/communications experience in a large corporation
Knowledge/Skills Requirements:
"CRM implementation or guidance for marketing modules and functionality
"Strategic management of key customer groups and industry organizations
"General marketing experience
"Customer interface and database management;
"Management of department staff and external resources
"Strategic thinker and project manager who can act independently and responsibly in a fast-paced environment
"Strong communication skills (oral, written, presentation) and ability to respond quickly
"Organized, confident, diplomatic and persuasive
"Ability to easily assess and prioritize independently
"Willingness to challenge and lobby for new ideas appropriately
"Proficient at PowerPoint, Word, Excel, and Project Management
Business Environment:
"Primary work environment includes an office setting, working in field locations and onsite customer visits (as necessary).
"Work to be performed across a wide variety of differing functions/disciplines across Cardinal Health.
"The position will require travel 20%.
Benefits:
Cardinal Health offers a competitive compensation and benefits package including 401K plan and an employee stock purchase plan. Pre-employment drug and background screening are required for all positions. Cardinal Health is an Equal Opportunity Employer, M/F/D/V - Diversity Works Here.
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