Director-Sales and Marketing

Director - Sales and Marketing

Large Manufacturing Company located in East Texas.

 

SUMMARY

Plans and implements sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.

Develops and manages sales/marketing operating budgets.

Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.

Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.

Monitors competitor products, sales and marketing activities.

Establishes and maintains relationships with industry influencers and key strategic partners.

Guides preparation of marketing activity reports and presents to executive management.

Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Directs sales forecasting activities and sets performance goals accordingly.

Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.

Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.

Represents company at trade association meetings to promote product.

Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.

Coordinates liaison between sales department and other sales related units.

Analyzes and controls expenditures of division to conform to budgetary requirements.

Assists other departments within organization to prepare manuals and technical publications.

Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.

Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.

Directs product research and development.

SUPERVISORY RESPONSIBILITIES

Manages and directs staff including recruitment, selection and development to achieve Company goals and objectives.

QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelors Degree in Sales, Marketing or Business preferred with a minimum of five to seven years related experience with progressive managerial responsiblities.

LANGUAGE AND MATHEMATICAL SKILLS

Demonstrated in-depth sales and marketing techniques and financial principles. Effective ability to communicate orally or in written form effectively with co-management, internal and external customers.

REASONING ABILITY

Demonstrate the ability to anticipate and solve practical problems or resolve issues.

KEY ATTRIBUTES

Incumbent must  be accomplished and be able to demonstrate the following attributes as part of the daily work routine:

Team building ? Strengthening the Sales and Marketing team through professional development, personal example, facilitation, and competent hiring.

 

Organized ? Demonstrating complete and accurate follow up and follow through of projects.

 

Team player ? Leads by example.

 

Not Top Down directed - but collaborative in style. Ability to get the job done while sharing financial and accounting responsibilities with other parts of the organization.

 

 

Goal driven ?  Must be able to collaboratively set realistic goals that meet Sales Targets and Manufacturing Capacities.

 

In addition, the incumbent must have a proven track record in the following:

Action / results oriented, Business savvy,  Customer orientation,  Analysis / decision making,  Adaptability,  Continuous improvement,  Creativity,  Vision,  Communication,  Developing people,  Integrity.