Manager, Brand Marketing--Florida Annual Pass

Central Florida's #3 Top Company for Working Families, Universal Orlando Resort - home of the world's two most amazing theme parks, Universal Studios and Universal's Islands of Adventure, plus the extraordinary Universal CityWalk entertainment center - is currently seeking the following professional to join our team.

Manager, Brand-Florida Annual Pass


Lead multi-discipline team to create, execute, manage and track all Florida Resident specific marketing programs and events to achieve business and financial objectives.





Job Responsibilities:


Manage Annual Pass strategy and all aspects of Annual Pass Marketing including: Acquisition campaigns, Usage/ Retention programs, Financial Planning and the Flexible Payment Option program.
Manage overall FL Resident strategy. Work with other divisions in Marketing & Sales on programs targeted at FL Residents including: Direct Mail, Media/ DRTV, UO Special Events, Partnership Development, Hotels and UPRV packages. Oversees Florida resident ticket programs designed to generate attendance.
Manages the Florida/ Annual Pass marketing rep, providing mentorship, leadership, motivation, and career development opportunities. Manages AP/ FL marketing budget
Performs other duties as assigned by Director. Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.


Job Requirements


Bachelor's degree from a four-year college or university in Business, Marketing, Communications or related field required.
5-7 Years in consumer brand marketing and/or loyalty marketing program management experience required w/ strong strategic emphasis. Experience managing a budget and team is a must. Knowledge/ experience related to broadcast media strategy and direct marketing, and/ or loyalty programs is a priority. Event/ Promotions/ Partnerships experience a plus. Excellent verbal, written and presentation skills required. The ideal candidate thrives in a fast paced environment. S/he has the ability to juggle multiple projects simultaneously with astute attention to detail. It is critical for candidates to be able to adapt quickly to a changing work environment with short deadlines.
3-5 years experience in developing marketing programs within the Entertainment or Tourism industry preferred; or equivalent combination of education and experience.



Only applicants including salary history and requirements in cover letter will be considered.



We regret, due to the volume of responses, only applicants of interest will be contacted.





Send your resume today including salary history and requirements to:

Universal Orlando

Human Resources

Attn: DH Manager, Brand?Florida Annual Pass

1000 Universal Studios Plaza

Orlando, FL 32819

Fax: (407) 224-7987

Email: project.recruiter@universalorlando.com

Visit our website at:

www.universalorlandojobs.com



"Equal Opportunity Employer"

Please be advised that employment is contingent upon satisfactory background and reference checks.


Universal

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