Manager, Category Sales Development

Position Description:

General Summary
The CDM is the Brand/Product expert to the Field and the Customer/Division expert to the Business Unit. This 2-pronged expert works to ensure that Brand and Customer strategies and tactics are positioned for alignment and is a practitioner in Category Management Best Practices. In alignment with brand strategies, the CDM develops the national trade strategies and tactics for their respective comprehensive brands to drive sustainable category growth. This position is responsible for allocating customer volume and funding to maximize the effectiveness and efficiency of the negotiated trade plan, and then managing the volume and spending plan throughout the year. The CDM interacts cross-functionally to bring customer insight and competitive intelligence into the marketing plans. The CDM is also expected to understand customer strategies and the ongoing effectiveness of the trade plan through quality interaction with the field. This position mines for competitive intelligence and insights through the field and then makes recommendations to marketing for business building opportunities. This position communicates brand objectives, strategies, and tactics to the field and works with the teams to assemble winning joint customer business plans via these strategies. The CDM is accountable for developing all elements of DSMP trade plan. The CDM works in conjunction with the Strategic Category Manager on the Shelving and Distribution strategies to ensure that full category, not just brand, perspective.

The CDM also assists in the development of tools for the field to execute against all brand objectives and strategies. The CDM must be an expert-level user of Sales technologies.

Key Responsibilities
Develop AOP and trade spends investment strategies to maximize return on investment and drive both base and incremental volume growth. The CDM develops the AOP and trade strategies in partnership with Brand Marketing, Brand Finance and Sales Finance, and is responsible for ensuring that all communications to field customer teams is timely, accurate and action-oriented.
Manage and monitor sales vs. plan. Provide a portfolio-level analysis of performance and drivers, and recommend actions to drive improved performance as needed. Communicate brand activity, performance and trends to senior management.
Develop accurate monthly volume forecast based on customer knowledge, competitive knowledge, historical volume trends, and planned promotional activity.
Gather competitive intelligence through consistent dialog with customer team members, market contacts, etc. Incorporate knowledge of competitive activity and initiatives into business plans and strategies.
Develop consumer-centric compelling selling stories to enable field customer teams to communicate brand initiatives, new products, etc. in alignment with customer needs and business objectives.
Trade Spending Management, Competitive Intelligence, Alignment on JBP, IDP Management, New Products, & CIP Knowledge & Practice.
Work with Collaborative Marketing Managers in Customer teams and CS&M to develop innovative new programs and ensure brand growth at retail.
Provide input on potential improvement in supply chain, packaging, and new product development.

Qualifications:

Education & Experience
Minimum education required: BA/BS
Education preferred: Masters
Minimum Experience: 2-3 years trade marketing in CPG Company, 2-3 years direct account sales experience

Qualifications
Financial Business Acumen
Brand & Category Knowledge
Strategic thinking
Analytical skills
Leadership
Communication skills
Sales technology
Problem solving
Presentation skills
Bias for action
Acts with a sense or urgency
Synthesize data in order to uncover insights, trends, and actionable conclusions
CAMPBELL SOUP COMPANY
www.campbellsoup.com

Campbell Valuing People, People Valuing Campbell
Campbell Soup Company is an Equal Opportunity Employer