Market Intelligence Manager
US Marine, a Division of the Brunswick Boat Group, is a leading manufacturer and marketer of marine pleasure boats with brand names of Bayliner, Maxum, Trophy and Meridian. For more information, go to www.brunswick.com/boats.html
BASIC ACCOUNTABILITY STATEMENT
Develop and manage US Marine's processes for market analysis and forecasting, distribution analysis and evaluation, market research, consumer analysis and tracking, market intelligence, and customer satisfaction information management.
DUTIES AND RESPONSIBILITIES
Develop and manage a variety of processes to evaluate, analyze, and forecast market retail performance, distribution, consumer and product research, consumer data, and customer satisfaction results. Will make appropriate recommendations based on findings to develop strategies. Will work with a variety of internal and external data sources and collection systems. Will coordinate with various departments, divisions, outside vendors, dealers, and others.
EDUCATION
Requires a Bachelor's degree in Statistics, Marketing, or an associated field. MBA is preferred.
EXPERIENCE
Minimum 3-5 years experience in market research analysis, statistical analysis and report writing required. Individual should demonstrate the ability to think independently and develop efficient processes. Requires proficiency in Microsoft Excel, Word, PowerPoint, Access, and scheduling software. Interest or experience in the boating industry a plus.
RESPOND HERE! Respond immediately by accessing the following
dedicated online response form which will allow you to cut and paste your
resume. This form will go directly and immediately to the
hiring authority for this position. Access the online response form at:
http://64.89.40.26/servlet/resp/rf?jobid=1829961&boardid=749
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